If you aren’t all that sold on the idea of investing in SEO, you are likely wondering if it is at all possible to succeed online without it. In this article, we’ll share an unbiased view on going it alone Vs. hiring the pros.
Can you have a successful online business without SEO?
It is largely impossible to succeed in the modern online marketplace without any SEO whatsoever, however, you don’t necessarily need to invest a lot of money in it.
For example, it’s entirely possible to work on some basic SEO by yourself and experience some success. However, you need to be aware of:
A) Just how much work is involved.
B) How difficult the learning curve is.
C) How competitive it is.
D) How long SEO can take to yield positive results.
This is why most business owners outsource their digital marketing needs to the professionals – because to take it all on by themselves whilst simultaneously trying to manage and run a business is exceptionally hard.
SEO is not a one-man job – it’s many
Another important thing to consider is that SEO is not a one-man job. If you were to outsource your SEO requirements to the experts, they wouldn’t assign just one person to you. There would be many different specialists working on a variety of different areas all at once; content creators, website managers, technical SEO specialists, data analysts, and so much more.
This is because SEO is a multi-faceted and highly resource-intensive activity.
To try and tackle every aspect by yourself would be very difficult indeed.
That being said, if you are in no particular rush, you can work on your SEO over the long-term, tackling each task in bite-size chunks. In doing so, eventually, your hard work will start to pay off – provided you have done everything the right way!
SEO is incredibly difficult to master
Again, SEO isn’t something that you can just pick up overnight. If you want to have impactful results you need to make impactful changes and that requires a lot of research, skill, and dedication.
If your business model is largely automated and you do have a lot of time to focus on researching and online marketing, then it is possible – though not ideal.
Your niche is important
If your business is in an incredibly niche area and the competition levels are low, then you can experience some relevant success by yourself. However, if you are in a saturated industry where competition is rife, trying to solo your SEO, manage your business, and expect game-changing results is, frankly, painfully optimistic.
SEO takes long enough as it is
Even with a whole team of SEO specialists at your disposal, SEO can often take anywhere from 4 to 12 months and beyond before it achieves a sustainable ROI. Now imagine that you are trying to do all of your SEO by yourself – while managing your business.
You can expect your campaign to take even longer to take off – if at all.
Final thoughts: The right agency will pay for itself
The real question is: Why would you not want to invest in an SEO agency if it means making a huge return on your investment?
Yes, there are elements of risk in SEO and nothing is guaranteed. However, if you take your time to research the best SEO company in Sydney, with dozens and dozens of 5* reviews, a truck-load of social proof, and all manner of real-life case study testifying to their superior capabilities, then you’ll be far more likely to achieve game-changing results.
The right agency pays for itself.
In conclusion, yes, you can solo your SEO and experience relative success. However, if you want to smoke the competition and become a titan of industry, you need world-class SEO experts fighting in your corner.
Make your life easier, delegate well, and focus on what you do best.