Do you believe in magic? Are you a Harry Potter fan? Well, then you will firmly concede that artificial intelligence in content marketing is no less than magic. Today, AI is EVERYWHERE — from chatbots on websites to predictive analytics to quick content generation. Doesn’t this sound cool and scary at the same time?
Let’s make things a little easier for you. It all started at a conference at Dartmouth College in Hanover, New Hampshire, where the term “artificial intelligence” was coined. However, after several reports criticizing progress in AI, the idea got dropped, and that period was termed AI Winter. But in the year 1980, the British government started funding it again. Since then, AI has kept on evolving, and today 61% of marketers opine that artificial intelligence is the most pivotal aspect of their data strategy and content marketing tactics.
The Magic of AI in Content Marketing
We all know what Artificial intelligence is but an interesting question is how Artificial Intelligence aids in content marketing? So quickly recall what you do before creating content: keyword research, SEO, studying Google data analytics, market research, creating backlinks, and sentiment analysis. In a nutshell, everything from researching, testing to optimizing comes as a prelude to creating content. With the burgeoning technology and digitalization, this manual content marketing and creation is old school now. With AI, you can do all these tasks in one go. Let us find out how.
Natural Language Processing (NLP)
The explosion in content has led to new intermediaries. We are not talking about journalists, Public relations professionals, or social media influencers. We are talking about algorithms; machine learning models that directly influence your engagement with your target audience. One of these is Natural Language Processing (NLP). It is the subset of AI that primarily deals with grasping, processing, and analyzing large amounts of natural language data using the software. You must be pondering how NLP Works? It’s simple. At first, they analyze the user data, then understand and ultimately generate content briefs that render additional insight into creating top-notch SEO-friendly content.
Now next comes GPT-3. If you have not heard of the distinguished potential of GPT-3, you are about to have your mind blown. GPT -3 is the first AI intelligence tool that can clear the Turing Test and write the exact copy as a professional-level copywriter. It can produce a copy on any topic as directed by the user. What more? This revolutionary tool has an architecture called a “Transformer, a deep learning model.” GPT-3 is a powerful model that can accurately collect data for content creation depending on the trend they get trained in and the length of that training. GPT-3 gets referred to as “Param Size” as mentioned in the example below-
Role of BERT in Content Marketing
Against the backdrop of SEO, you’ll agree that content obviously is a foundation of Search Engine Optimization. This holds true but the way that content plays the role has unfolded and drastically reformed after the introduction of BERT(Bidirectional Encoder Representation from Transformer, Google’s Natural Language Processor. This synthesis has stirred the space that we should advance our content execution. Since BERT is a bidirectional model, it studies the words before and after the missing word to help interpret the context and bring out the relevancy of the content.
Time to Scale Up Your Content
AI is going to be a big game-changer in the content world. Be it AI in Marketing or AI in Content Strategy, Artificial Intelligence is king. At present, brands like Deloitte, MasterCard, and Franklin Templeton extensively use AI s to translate data into written narratives, optimizing Content and their content strategies. There are a plethora of AI-enabled content marketing platforms to upstream your social engagement and rule the content world. Even with Generate AI by Scalenut, you can generate powerful, fast, easy and impactful content in just one go. Moreover, Scalenut has a managed marketplace where businesses can get services at a fixed price, with predefined workflows and milestones. So, what are you waiting for? Is your business AI-ready?