Do you want to make sure that quality traffic is visiting your website every month? Would you love to grab the top spot on Google from your competitor? Both of these things are possible with the right SEO strategy.
Of course, this is easier said than done otherwise you would have already achieved these goals. SEO is difficult since there is so much to learn and the algorithms are always changing. This does not mean that you have to give up on your goals. It just means that you have to get smart about achieving them.
A lot of businesses are debating whether they should hire an SEO consultant or build their own in-house SEO team. Let’s weigh up both of these options and see what is the best route to go down.
Hiring an SEO Consultant
There are many reasons why hiring an SEO consultant might be the right move for your business. First of all, you might not have the skills or experience to run successful SEO campaigns. So, hiring an SEO consultant is going to deal with this concern. You can use their expertise to improve your Google rankings and get your business where needs to be.
Let’s not forget that SEO takes up a lot of time. often, this is why business owners do not see results. They do not have the hours required to make strategies work. But, when you are handing over all of this hard work with a consultancy service, this frees up time for you to work on other elements of your business. Of course, this is without neglecting SEO. So, your brand is going to be able to grow faster.
Is hiring an SEO consultant expensive? This is often a concern of many business owners. But, it is a lot more cost-efficient compared to hiring your own team. You are gaining assistance from an expert and paying for their services rather than everything that comes with hiring a team. This means skipping the yearly salary, the ongoing training fees and the software expenses. Your business can save thousands this way and without compromising on the results you achieve.
There are some business owners that do not like the idea of handing over so much responsibility to an SEO consultant. But, you have to remember that you do still have a say in what goes on. You are going to be able to communicate your goals with a professional and you will be kept in the loop of what is going on. While you might not take part in the campaigns, you are still going to know what the process is and everything the consultant is doing.
Building an In-House Team
The other option you have is building an in-house team that is going to handle all of your SEO. This does remain a viable option for businesses but only if you have a big budget to play with. Some business owners like the fact that all tasks are dealt with in-house. They still have the ability to oversee the whole process and call the shots. If you have a background in SEO, this might be your preference. You can keep an eye on what everyone is doing. There is also the fact that your team are going to have a lot of inside knowledge when it comes to your brand. This could be something that is beneficial when it comes to SEO.
As we mentioned, you need to have a big budget if you want to have an in-house team. You will have to go through the costly hiring process, which means putting out adverts, carrying out interviews and going through the onboarding process. Then, you have to think about the costs of having an experienced team. To get the experts, you will need to be prepared to offer generous salaries. Is this something your business can afford? This is not to mention all the software and hardware they need, as well as other ongoing costs and training.
You are going to have to weigh up whether you know enough about SEO to oversee strategies and whether you actually have time for this role. The fact that you are also contemplating hiring an SEO consultant suggests that you lack one of these things or both. Consider carefully what your brand’s needs are and how you can best fulfil them. Consider the positives and negatives we have discussed on each option, as well as figure out what your budget is.