According to recently compiled data, there are now more than 20 sports betting sites which offer their services to United States users. At first glance, this number might appear rather paltry when compared to other countries such as Germany, France and the United Kingdom. It is nonetheless important to note that the issue of wagering on sporting events in America has been contentious for some time. It is still a fact that the government now appreciates the benefits that these digital portals have to offer. How has the legalisation of virtual sports betting impacted the traditional brick-and-mortar sector what what does this technology have in store?
A Question of Regional Governance
It is first important to understand why legalised sports betting has taken so long to catch on throughout the United States. One fundamental reason involves the notion of “states’ rights”. In this case, individual states can often choose the regulations that they wish to have put in place. Federal mandates may not always be necessary. So, it only stands to reason that some locations (such as New York) have begun to open their arms to this pastime while others remain on the proverbial fence. However, state legislatures have come to realise that online wagering represents a valuable source of revenue. Furthermore, the common use of VPN Internet connections has virtually ablated any state-specific restrictions that might have otherwise been in place.
Lucrative Opportunities for Traditional Providers
At first glance, a migration into the digital community might seem to spell the slow death of traditional real-world bookmakers. The good news is that these establishments are actually presented with more unique opportunities than ever before. This often comes in the form of high-quality sports betting apps. Smartphone applications to wager on sports provide several undeniable advantages including:
- Instantaneous access while out and about.
- A variety of sports to monitor.
- Dedicated customer support specialists.
- Many customisation options.
These are some of the reasons why the sheer number of betting apps has been on the rise in recent times. While some platforms are certainly better than others, the main takeaway point here is that brick-and-mortar establishments will need to keep one step ahead of the curve if they wish to cater to an increasingly digitised audience.
Technology to Lead the Way
It is currently estimated that 168 million consumers across the United States will have access to 5G Internet connectivity by the end of 2024. This is likewise great news for the online sports betting sector. Not only can companies design faster and more streamlined websites, but a greater amount of information can be sent and received at any given time. So, the chances are high that wagering enthusiasts should expect to leverage truly personalised options.
While some states may still take a bit of time to legalise sports betting, it is a foregone conclusion that this hobby has already taken hold throughout the country. there is no doubt that its popularity will continue to increase.