Pop-ups seem to be everywhere, and they are especially common on small company internet sites. One example is the incredible success rates of email pop-ups, which are clearly due to the huge amount of email-based dialogues. Email marketing is expected to expand even more in the coming years. One more case is pop-ups with the intention to exit, which act as a means of trapping users in extreme cases, appearing when a user demonstrates a wish to exit your website. Do you want to create original and exclusive pop-ups for your internet sites in order to expand your business and generate new clients? If yes, proceed with reading this article!
The first point to understand is that there are different kinds of pop-ups, and they are also classified based on how they are utilized. Pop-ups of various kinds can be implemented to accomplish similar ideals. Just your imagination limits your ability to create pop-up templates. With that in mind, let’s get started with the various kinds of imaginative pop-ups you can utilize to increase crucial website statistical data like retaining customers, or subscribing to the newsletters.
Effective Pop-up Window Ideas
- Discounts with moving to the catalog section
You offer a discount and immediately specify a link to go to the catalog section with discount products.
- Discounts and bonuses with an Email request
Provide buns to site visitors in exchange for their email, which you will then use in “catching up” types of online advertising.
- Subscribe to the newsletter
This is a form of subscription to anything: news, blog articles, regular email mailing, etc. Mailing itself is already a pretty strong tool of digital marketing.
- Sending free materials
In exchange for the visitor’s contacts, offer some useful content: a document, a video, a selection of materials, etc.
- Game mechanics for receiving gifts
Offer not just gifts to your users, but allow them to win.
- Quizzes for requesting an individual offer
Quizzes are a hotel type of pop-up window, which is a multi-step simple survey that gives the visitors the impression of an individual approach to solving their problem.
Extra options for classic pop-ups
Pop-up windows in the classical sense occupy a significant part of the site page space. Here are some options to make a more favorable impression on the user. This, for example:
- Static line – hello-bar, at the top or bottom of the page
This kind of pop-up window suggests some kind of offer or subscription form, just like a regular pop-up. It is used in three variants. When the page is opened, the visitor immediately sees this line; it hits the page on top of the main content; moves the main material of the open page up or down. It is optimal that the hello bar immediately hangs on an open page, so nothing will interfere with the perception of the main information on the site and will not annoy.
- Online chat
A frequently used tool is a button. It can be located anywhere on the page and attract the user’s attention. Clicking on it opens a window with a greeting and a dialog suggestion. This form does not cause a rejection on the part of the user. When creating such a chat, the same rules are used for classic pop-up windows. Ideally, you can provide prompt responses to customer questions.
- Promotional slides
This kind of window is perceived by the site visitor as less intrusive than the classic pop-up. Slides are more compact and do not interfere with the perception of the main content. The settings of advertising slides allow you to place them on any part of the page and set them in motion at a certain moment. For example, a visitor scrolled a specific point on the page and the slide started moving.
- The offer placed in the footer and header
The concepts of footer or header are used when organizing a site page. The user can see the advertising message in the footer by scrolling through the entire page. Or your message will be pinned in such a way that when scrolling it will remain in one place, at the bottom of the screen. The concepts of footer or header are used when organizing a site page. The user can see the advertising message in the footer by scrolling through the entire page. Or your message will be pinned in such a way that when scrolling it will remain in one place, at the bottom of the screen.
This format assumes the placement of an advertising message in a separate window. The user discovers that after exploring a certain site, a tab with ads appears in the browser. For example, after a visitor clicks on a certain menu bar. Pop-under is more effective than a pop-up window since when the main site is closed, the user is more loyal to advertising. It does not block important content, does not appear suddenly, and does not require any effort to disconnect. This format allows you to keep the attention of users even after leaving the main site.
- Push notifications in the browser
In various media, blogs and online stores, short messages are actively used, which require clicking on the link to the necessary website. Their goal is to transfer visitors through such notification to the advertised resource. Active and regular users willingly follow such links, get acquainted and voluntarily subscribe.
Instead of mailing, you can use notifications. With the help of special services, they are easy to configure. It is more convenient for the user to click one button and receive notifications than to enter the full email in the subscription form to receive the newsletter.
Finally, you need to have a better understanding of the various strategies of using pop-ups as an advertising instrument for your site. With the proper pop-up-creating concepts and tools, you will be able to quickly expand your mailing list, client base, and income.