Instagram is right now one of the world’s most interesting social media apps today. It has a wide variety of interactive options, ranging from posting simple posts to sharing stories, polls, going live and the like. There are multiple methods Instagram users and account owners can reach their intended audience on the internet.
When Instagram users look to grow their target audience, influence and reach online, they eventually tend to focus a lot on such. The following factors will help explain to you the popularity of Instagram these days:
- Every 6 out of 10 American adults has at least one Instagram account.
- 500 million Instagram accounts are active on a daily.
- More than 80% of profiles on Instagram follow at least one or more than one business account.
- Around 100 million people use Instagram stories on a daily basis.
In short, the entire world is on Instagram and its users are quite active in all aspects on it. Not only are the following and engaging actively with their favorite celebrities, brands, sportspeople and other personalities but are also actively posting pictures, videos and stories from their daily lives.
Facebook does have the same story feature as Instagram (as well as Messenger) but one thing makes Instagram different from it; Instagram posts and uses high quality content in comparison to Facebook. Hence, Instagram has surged ahead of Facebook.
If businesses use Instagram in the right way, then they are able to reach more audiences. Also, their target audiences will also be more likely to follow them and engage with them more regularly. Since a lot of new users are entering Instagram’s universe, there is a high probability that any business’s target audience member is also on Instagram.
Instagram video length limit
Now that we have learnt briefly about Instagram, lets now have a look at kinds of videos posted on it as well as the Instagram video length limit.
Video length of Instagram feed
Videos being posted on Instagram feeds are limited to just a minute only. Users can upload videos that are longer than a minute, but they will then need to select minute long segments and then upload them accordingly.
How is that done? Users first select their video and then tap on ‘next.’ Then they can simply tap on ‘trim’ and hold & drag the video until the segment they wish to use is within the set limits. They can also drag those handles to either the left or the right side of the video in order to crop other selections which are shorter than a minute.
Instagram story video length
Instagram story videos are 15 seconds long and this is the limit users have for their stories. In order for them to upload a slightly longer video (or an even longer one), they can do so by cutting that video into multiple 15 second pieces for the story.
It seems that users can only get four pieces which are 15 seconds long. This often works for videos as long as a minute.
For videos that are longer than a minute, users must cut them down on their camera roll. CutStory is an app which helps in this regard. Users shooting stories live can shoot a maximum of 10 stories in an instant which are 15 seconds long.
IGTV video length
Users wishing to post on IGTV can upload videos that are between 15 seconds and 10 minutes in length. Verified accounts with legitimate followers are given exemption on this limit.
Video length of Instagram Ads
Users wishing to experiment with ads on Instagram should know that its length is between 3 and 60 seconds each. They are a bit complicated as they are made of cards. Each card has a space of 15 seconds and an ad can have up to 10 cards. Only first three can be shared in the story feed.
Instagram Live video length
When it comes to going live on Instagram, users have around If they hut the 60-minute time limit, they can go live again for one more hour after that and the like. Still, users need to keep an eye on the time limit so they can restart the live session right on time.