Mobile devices have become an integral part of human life. Do you want to be even closer to your customers? Creating a program for a mobile device can be a solution to this situation. Want to reach the largest number of potential customers? Create a program on the most popular OS. Development of applications for android has its pros and cons, which we will talk about today. And there are certain advantages of android which are available for all the users.
The advantages are primarily related to the popularity of this operating system. Although there are many fans of its main competitor Apple, it remains the main operating system in the mobile market. Only at the moment its share is more than 70%. This means that out of 100 of your customers, 70 will have the Android operating system installed.
In addition, there is support from large corporations. In particular, the largest corporation Google in 2013 released a convenient development environment Android Studio, which is based on Intellij Idea. For business, this is an opportunity to get a ready-made program in a shorter time frame, and for specialists – the Android Developer Tools Kit.
Apps load faster than mobile sites, as they retain user settings and do not require downloading all content in the browser; Their work is practically independent of the speed and quality of the Internet connection. The mobile and web app development company Giraffe is ready to create new products. As for the main benefits of android, all they are listed below in details.
Low Investment & High ROI
Mobile applications are useful for absolutely all types of businesses. They have proven their effectiveness both for young, still poorly promoted startups, and for large, successfully functioning projects.
The mobile application is always at hand. The client does not need to launch a browser, enter a request in the search bar, or search for the desired section on the site. To start, just click one icon on the screen of your smartphone and tablet !. Often the client can remember the name of the product / service, but he may well forget the name of your company and, moreover, the URL of the desired page. The mobile application will allow him to find the required request in a matter of seconds.
Easy to Integrate
An android app is the right solution for you if you’re looking for complex technical customization and integration. The mobile application allows you to work directly with the target audience, because it is logical to assume that it will be installed by a person who is somehow interested in the offered products and services. Accordingly, the conversion among such users will be significantly higher than among casual website visitors. The advantages of android application are always about integration.
Multiple Sales Channels
With the help of a well-designed mobile application, you can expand your target audience and increase customer loyalty. After all, ease of use and availability of the necessary information contribute to the emergence of new customers and the retention of old ones. This leads to a logical conclusion – mobile apps drive sales. According to statistics, this figure can grow by 30% or more!
Today, more and more smartphones have biometric identification. Accordingly, it is enough for the device to scan the fingerprints for the payment. It is simple, safe and convenient for everyone – both for the buyer and for you! Moreover, imagine a situation when a customer is ready to make a purchase, but forgot his bank card in the car. Payment through the application is a real opportunity not to lose a customer here and now. With the help of android application development services it’s possible to raise sales.
Applications are designed in such a way that the user can intuitively find all the information he needs. Large interface elements also contribute to the comfort of using the application. It is much more convenient than the usual website!