Nowadays, grocery apps become lifesavers for many. With the click of just one button, one can get their basic stuff delivered at the doorstep. As per the study of Emarketer, this year, there will be a surge in grocery apps usage by almost 50%. Online shopping is very similar to rage in the market. Forrester anticipates that cell phones would be the driving force behind the significant rise in grocery apps usage.
As around the world, mobile E-commerce sales are likely to be expected to hit $35.5 trillion marks this year. Following such trends, it becomes crucial to take a few steps before leveraging the grocery delivery app development services.
With the help of a hybrid model, offer your customers online and offline shopping experience.
There has to be some omnichannel in your business rather than running your business or grocery shop completely offline (bricks and mortar) or online; you should try to align both of them. Take Amazon, for instance, ‘just walk out’ campaign led to a new type of stores where customers can take the things they want and leave, where there is no check requirement. Technology and algorithms behind such stores are very advanced. It automatically calculates how many grocery items you have put in the cart, price of each item, your entire shopping list, and would auto-deduct the amount from your digital wallet.
Provide quality with keeping low-profit margin.
As there is massive competition in the grocery apps, you should differentiate your business from others by providing your customers with the best experience and super quality products hassle-free. The bone of contention is that you have to allocate so much money to build and maintain storage infrastructure while keeping your costs low, which is challenging for everyone. Some products are perishable, and customers prefer to purchase it by checking physically, such as vegetables and fruits. But in online business, you can provide them with a 3D view of the products. However, it is tough to convince people to purchase their groceries from an online app. It is crucial to break-even where the profit margin is low with high competition.
Offering them lucrative discounts and coupons.
Everyone wants to feel special in some way or the other. Recently, offering your customers discounts and coupons or free first delivery has gained popularity among the people. By doing this, you would be able to engage with your customers, and they would encourage others to purchase from you as well.
Search tool, product categorization and customer profile.
You should make sure that your inventory is correctly categorized with sub-categorization. Such an arrangement would help your customers to navigate through your app easily. Ensure all the product variants are listed together to help people choose the products they want hassle-free.
One of the essential things to consider before grocery delivery development services is the app’s search tool, from where customers can find the product, they want to purchase by typing the keywords. Such a mechanism can also offer an auto suggest feature. One of the vital parts of the app is the customer profile. It isn’t enjoyable when one has to log in over and over again. With a customer profile, one can keep a record of the orders, favourites, saved items, repeat orders, etc.
Infrastructure for storage and delivery.
Customers face many issues when they order something online, such as delay in delivery, misplaced, wrong item delivery, and returns. To circumvent these issues, you should ensure that your supply chain is efficient and reliable. Perishable foods require different treatment to keep them long-lasting. It requires a special arrangement for storage with the help of refrigerator chambers. It is essential to keep in mind that it increases the cost as well.
Adopting Artificial Intelligence
AI consists of deep learning, algorithm, machine learning and retailing. AI is capable of doing things that we humans cannot do easily, such as analysing big data within microseconds; hence, freeing humans from a task that they can do efficiently. Other areas where AI’s help would be valuable is while managing the inventory. You can keep a close eye on what is in high demand in the market, what is going waste, how the seasonal influence, etc.
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AI has also revolutionized how we interact with customers. With the help of chat-bots and auto-response robots, customers can solve their issues within seconds.
The factors mentioned above are game-changers. That’s why you should ponder it before launching a grocery app.
