A rank tracker is a tool that offers you an opportunity to adapt your website’s performance, testing new strategies and seeing how they work out. Trying different SEO techniques and seeing the response as quickly as possible in your SERP rankings gives valuable knowledge about trends in the industry and which ones work for your website.
Your project needs the best rank tracker tool that will offer more than basic functions and won’t cost a fortune. Spyserp offers such a rank tracking tool, and you can even get a 7-day trial for free!
Let’s see what you should look for in a good position tracking tool.
TOP 5 Things to Look for in a Rank Tracker
Taking the SpySERP software as an example, we’ll review what such an online tool needs:
- Tracking all versions of websites.
Responsive design is one of the best things you can incorporate into a website. And having a tracker that will analyze the performance of both desktop and mobile versions is very useful for complete control over your rating. - Analyzing local SERP.
You can analyze SERPs in different countries and compare them afterward to see where your promotion should be stronger. You’ll also see the keywords that are best used in a certain location, which will help you optimize performance. - SERP results from different search engines.
Compare results from Google and Bing searches, for example. This will give you double the insight and help adapt certain pages and get more traffic from both engines. - Comparing results according to the user language.
Another niche where you can adapt the strategies and get more traffic. See what the results in different user languages are and you’ll know where to bring more effort the next time you’re updating the website. - Great customer service.
Aside from functionality, you have to feel comfortable using the tool. This means it shouldn’t be too expensive, there should be at least some time for a free trial so that you can get familiar with the software. Customer support has to be effective and available at all times to clear up misunderstandings.
If all 5 features are available in a piece of software you’re interested in, consider it a reliable rank tracking tool. Such products are created for digital marketing and SEO professionals who rely not only on their knowledge and experience but the help of online sources as well. The statistics show you the real situation, not estimations, which is a very valuable thing.
Comparing results with different user settings, languages, search engines, and locations will give you the fullest report of your website’s performance. Export those results in an editor that is the easiest to use for you, and complete further analysis to optimize the performance of your project. Maybe it’s time to adopt the responsive design, or maybe your SEO team should utilize a newer strategy – the analysis will show everything.
If you’re still looking for the best rank tracker, consider SpySERP as one of your options!
