Every digital marketer is busy optimizing their website for search engines. As a website owner, you sure don’t want to get left behind. However, with all the SEO tools claiming to be the best, it can be hard to choose the right one for your website.
We’ve gathered the 7-best SEO tools we can find on the internet. However, keep in mind that you need more than SEO tools to rank high. For this, you need to make sure to check on important ranking factors like an SSL certificate, which you can get with Cloudflare. Additionally, your website needs to be fast. Pick a reliable hosting provider like Hostinger to speed up your site.
Without any further ado, here’s the list of the top 7 SEO tools for 2021.
1. Google Search Console
Suppose you want to see how your website performs from Google’s perspective. In that case, Google Search Console is the right place to go to. The tool provides insights into your website’s impressions, reach, and click-through rates. It does a great job of analyzing errors occurring on your site, such as 404 and redirection errors.
Apart from that, using Google Search Console is an excellent way to get your site indexed faster. It inspects your URLs, gathers backlink information, and informs blocked pages. Also, you can submit your sitemap here.
On top of everything, Google Search Console is entirely free to use.
2. SEMrush
SEMRush’s SEO tool is one of the most popular in the market. Its SEO tool provides millions of global and local keywords, daily SERP tracking, site auditing tools, backlink analysis, and competitor’s SEO strategy analysis.
When using Local SEO, you can optimize your content for local searches. The listing management tool helps register your business to the most authoritative directories on a ZIP code level. Thus, you can track how your site performs on local searches.
SEMRush has three plans, Pro ($99.95/mo), Guru ($191.62/mo), and Business ($374.95/mo). Each one of them has a target demographic. Suppose you run a small business. Thus, Guru is the perfect plan to choose. If you’re not convinced yet, you can request a one-week free trial.
3. Ahrefs
Ahrefs is another reputable all-in-one SEO toolset. It helps you analyze your traffic and backlink profiles, audit your site, explore relevant keywords and content, track the site’s SERP, and analyze competitors’ strategies.
Content and Keyword Explorers are great tools to utilize. The former helps find your target audiences’ search intent. The latter provides lucrative keywords that your site should cover. Additionally, there are plenty of other tools like Content Gap, which compare your site to select competitors in the niche, highlighting what topics you may have missed.
Ahrefs comprises four plans: Lite ($82), Standard ($179), Advanced ($399), and Agency ($999). Choose your plan wisely, as each pack of different features. Also, you can request a one-week trial for the Lite and Standard programs for $7.
4. SpyFu
SpyFu is renowned for its SEO and PPC programs. Its SEO toolset comprises the basic features, such as competitor’s SEO analysis, keyword research, domain comparison, and rank tracking.
Using SpyFu, you can analyze your website’s positioning on the SERP API and see its suggestions to boost it. Also, SpyFu’s Kombat is a great feature to utilize. It recommends the best keywords to use and provides keyword insights for your current campaign.
SpyFu offers three affordable plans: Basic ($33), Profesional ($58), and Team ($199). All three comprise unlimited search results, data exports, and domain overview. And if you’re not happy with the service, SPyFu offers a 30-day money-back guarantee.
5. KWFinder
If you want to optimize your keyword use for a better search ranking, consider KWFinder. It packs great features other keyword research tools don’t have. They are the hidden long-tail keyword analyzer, keyword organizer, and the Mangools Keyword Difficulty tool.
The Keyword Difficulty tool scores your content based on the keyword it has. The higher the keyword difficulty score, the harder it will be to get on the first page.
KWFinder has three plans. All come with a 48-hour money-back guarantee and a ten-day free trial. They are Mangools Basic ($29.90), Mangools Premium ($39.90), and Mangools Agency ($79.90).
6. Moz Pro
Moz Pro is another all-in-one SEO toolset offering keyword research, rank tracking, site crawl and audit, on-page optimization, and link analysis. The MozBar extension is also a great feature to get SEO insights from a specific web page.
The Site Crawl helps your site with faster indexing. It identifies broken redirects, missing title tags, and 404 errors. It also crawls websites with similar niches. Thus, it can provide information about trends and new issues surrounding your business field.
Moz Pro has four plans that are Standard ($79/month), Medium ($119/month), Large ($199/month), and Premium ($479/month). If you want a free trial, you can send a 30-day trial request for the Standard plan.
7. Majestic
If you want to play up your link building game, check out Majestic. It gives you pointers towards who links to your site, the top backlinks of your competitors’ sites, and highlights link opportunities.
You can access two excellent test tools when signing up for Majestic: Trust Flow and Citation Flow. The former analyzes link quality, whereas the latter shows you the number of links a specific website gets.
Majestic offers three plans: Lite ($41.67), Pro ($83.33), and API ($333.33). The API plan has sub plans based on how many analysis metrics your site has to run monthly. Unluckily, there are no free trials. But, all plans comprise a one-week money-back guarantee.
Conclusion
Choosing the perfect SEO tool for your website can be tricky. As you’ve learned from this article, each SEO tool has its own speciality. Therefore, choose wisely and get your website its opportunity to grow.
