On average, Google processes 1.5 billion searches every day. Converting just a small amount of that traffic would be a solid foundation for any healthy business. But do you have the online presence to even begin?
Knowing where to start can be daunting so we are here to help. Read on as we discuss why you need an online presence for your business.
Customers and Leads Can Find You
If you don’t have a business website, then you may as well be invisible. Can you imagine seeing a new company, then typing its name into a search engine only to get no results? It seems almost unthinkable in today’s digital age.
In addition, having an online company also adds an extra dimension to the shopping experience. Some people may start the sales journey online then transfer to a physical store or office later. For some, it may be the other way around.
What both options provide is choice. This makes customers much more likely to transport themselves down the sales funnel and into a conversion.
Builds Brand Awareness
Brand Awareness is increasingly important in the digital age. It helps build a rapport with the customer and lets them recognize who you are and what you do. In a marketplace more and more geared towards the identity of consumers and customers, this can not be underestimated.
You need to be online to tell people who you are and what you do. Are you focused on environmental change? Or do you strive to make the world a better place?
To Build a Social Media Presence
A social media presence is one of the most essential business tools. It enhances everything else you will do, increasing brand awareness and providing a way to communicate with customers.
Many people make the mistake of attacking all social media platforms. Instead, it is better to find one that has your demographic and work to own it. Get to know its features, advertising platforms, and crucially, how to monetize it.
Increases Communication and Relationships
In a competitive marketplace, it is no longer enough to bring customers and convert leads. One of the most important tactics is to get them to come back. The customer journey starts after the sale has been made, it does not end there.
A digital presence opens a two-way communications channel. Customers can speak to you, letting you know what they think, want, and need. In turn, you get much better data and can improve your services.
All of this leads to two things. A solid base of customers that return to your service and a boost to your reputation, bringing in new ones. You can even check your online reputation score at the link here.
Building an Online Presence
An online presence for your business can not be built overnight. It takes time and dedication. However, by setting out a plan and sticking to it you will soon get a sizable reputation that is sure to grow.
If you enjoyed this article, we have many more to help. From marketing to finance, we can help you grow in the digital economy.
