Finding a good job is the main concern of any graduate who needs to work for a living, but things are not easy and will not be easy for a while due to the global health crisis we are experiencing: COVID-19.
Working outside of our country is now more complicated than before and, surely, it will continue to be that way for some time; Therefore, any tool that is useful to find a job must be taken advantage of, and LinkedIn is.
Be active
This social network can help you a lot in your professional career if you know how to use it. It is not just about hanging our resume, a photo in which we look beautiful and forget about everything. To get the most out of it, you have to be active, share interesting content, recommend other posts, and interact with everyone in your industry. You never know who can give us access to the job of our dreams. It is important that our LinkedIn profile reflects our own personal brand so that we differentiate ourselves from competitors.
Make it attractive
Put a personal photo in which you can see your face well, and do not pose with strange gestures. It must be a current photo and not one of when we went to high school no matter how favored we are. This is not Facebook, this is a professional profile, don’t forget. Also put a good cover photo that reflects something of your sector and adds a bit of color to your profile to make it more striking. It should stand out, but in an elegant way. It is also not good that the image is not updated. Make changes every so often to remind your followers that you are there. And if you’re newbie in the field and having a hard patch with social media, then you should go for professional Linkedin profile writers, they’ll help you to do accordingly what is required!
Content
It is important that you feed your profile by sharing interesting content. But be careful, whether they are original or if you share articles from others, make sure that the content is suitable for your purposes, that it will not damage your professional image and that they are well written. Think that if a company is interested in your profile and in it they find comments of a political or religious nature that do not match their ideas, they probably will not call you. Infect ghostwriters writing original texts is great to make your worth and dedication known, but if you don’t watch your spelling, they can make you look fatal in public. No person in charge of human resources will call you if they read a text in your profile in which you have put something like “I’m enthusiastic about the bida”. Logical, right?
The most visited contents are those with a good photo that illustrates the accompanying text. It must be a formal and professional photograph, not one that we take with our mobile. If we post a lot of original content (which is very positive) maybe, we should create an account in an image bank. There are some free and others that, for very little money per year, allow us to download professional photos without limits.
Link up
If you have a blog, an account on Facebook, Twitter or a web page (that are presentable and do not harm your image), put links on LinkedIn and create a content network that also allows you to be found more easily in searches of Google.
Abstract
The LinkedIn extract is a text in which you introduce yourself, explain what your expectations are, your experience, your motivations … It is important that it is also correctly written and without mistakes; so review it well before uploading it and include some keywords to make it easier for them to find you in page searches, but integrate those words into the text for consistency.
Use audiovisual content
You can add videos, PDF documents, photos or PowerPoint presentations to your profile. Do it. Do not waste this useful tool and do not waste it with videos of kittens (unless you have studied veterinary medicine), use the work and presentations that you have done during the race, something that illustrates your profession, etc.
Languages
At the very least, your profile must be in Spanish and English, but you can put it in many more languages. In the “menu” option you will find the tool to upload it in any language, so do not hesitate to do it if that can give you something professionally.
Aptitudes
The section in which you put your skills is very important because it serves to position you with keywords and that companies find you easily. In addition, your contacts can validate your experience, which will add credibility to your knowledge.
Control visits
Check who sees your profile and what keywords they have searched to know how to progressively improve your image.
Select your contacts
It is not about putting everyone in, the more the merrier. It is about creating a network of contacts that can serve you in your profession. If you are studying medicine, what is the use of putting telecommunication companies in your contacts? Surely, you’re welcome. It is not about having millions of followers as on Instagram, but that you can create a network of professional contacts that help you find work in your sector and to be well connected.
