For any social media marketing to succeed, one should have a strategy in place at the outset. Without a strategy, it will be a directionless effort. One will only be posting on the platforms randomly without understanding what the goals are, who are the target audience and what they are interested in.
Whether you are an owner of a brand or a marketeer, it is vital to have a social media marketing strategy planned by professionals in the industry like SocialSellinator. It is seen that social media strategy and social media marketing plan overlap and complement each other. Many content owners or marketers have a strategy wherein they buy YouTube subscribers at the beginning to gain instant traction and save time.
Some basic questions need to be asked regarding Social media marketing accordingly plan to proceed.
1. The reason for being on social media?
2. Who will be the target audience?
3. What content to share on the platform?
4. Which platform to choose?
5. When to share?
One can be on multiple social media platforms and therefore it is crucial to have different strategies for each one of them depending on the platform templates. One can have content types that are best suited to that medium. For example, it makes sense to upload video content on YouTube and to post blogs on Facebook. One can also share the contents among those platforms for optimization and wider reach.
Overall strategy
The first question that arises is why do you want to have your business profile on social media? Is that you want to promote your products or to increase your brand awareness? Or is it to increase your customer service engagements?
The main social media goals which are seen are
Ø Increasing brand awareness or visibility
Ø Driving traffic to the website or channel
Ø Generating new leads from the audience and converting them
Ø Increasing customer base and as a result growing revenue.
Ø Improve brand engagement with the public and build a community around it.
Ø Getting customer feedback and reviews in Press.
Having just one goal or many is fine as long as you focus on them. It is better to have a team that can concentrate on dedicated goals for better results. For digital marketing strategies and increasing subscribers on the YouTube platform, one can take the services of experts like Jaynike.
Knowing your target audience is extremely important. Whatever business or product you are promoting on social media, ensure that it aligns with the audience’s taste. A tour and travel business should ideally post contents about different interesting places and travel guides so that its probable customers read and like the content.
Know Customer profile for a targeted approach
Depending on the age group, career background, their interests, the platforms they hang out the most, and usually at what time, helps in designing your content and uploading them at the right time. Timing and content are crucial for social media algorithms to work on it for maximum visibility. It is also possible that you may already have an existing business offline and you know who your customers are and what they want. It becomes easier to develop your social media account accordingly.
