Business is an activity of buying and selling goods. These services are provided to earn a profit. A business has three types either it is linked with Manufacturing, Trade, or providing services. Small businesses are mostly run by a country’s local population. They provide good quality products and service at lower price points than their big competitors.
All businesses require some sort of advertisement to help them catapult as a good brand in the consumer’s eyes. Advertising has great benefits and small businesses need those benefits. In times of COVID-19 when small businesses are suffering, by doing the right advertisement and marketing these businesses can get great benefits.
How Small Business Works?
Based on revenue, the number of employees, and the size of the organization a threshold is always set by a business administration which will scale your business like a small business. Any form of business that is privately owned has a lower annual revenue and fewer number of employees as compared to regular or mid-sized business is considered a small-scale business. It has been observed that small businesses show an average growth rate of 11.1% each year over three long years.
Moreover, it has been concluded that a small business has good growth potential in a particular range. Small businesses are important to every economy of the world as they constitute a huge part of a country’s economy. These small businesses contribute around 30 to 45% of a country’s national GDP. Small businesses are also responsible for creating jobs and employ a country’s citizens.
Consumers stay online every time on their laptops and smartphones so businesses also retain their online presence for the ease of consumers to reach up to their best needs. For the small businesses, you will find some of the best business laptops in the market that will cover a very little space but stores a huge amount of data. It will save you papers and at the same will increase the efficiency, efforts and time too for your business valuable and productive outcomes.
What is Advertising?
Advertising is a tool through which businesses can expand their reach to more potential audiences. Marketing through proper advertisements is one of the main functions performed by the business to get a position in the over-saturated market. Marketing refers to activities which are performed by business to promote and sell their products and services.
There is a concept called Marketing Mix also known as 4 Ps. This concept helps in developing a proper advertising campaign for a business. Let’s take a look at these four Ps:
- Product:
As the name suggests, it is referring to the product which is being offered by the business to its customers. A product’s main purpose is to fulfill the demand of its customers. For the proper promotion, products or services are understood properly and marketed according to so that the potential customers can get to know about them.
- Price:
A business should set a reasonable and attractive price for its product. The thing to be kept in mind before pricing is that it should not exceed the competitors’ pricing. So, when the product’s price is advertised it will attract the consumer’s attention.
- Promotion:
After going through the first 2 Ps, the promotional step comes into play which is purely linked with marketing as it helps to promote the product. Promotions for products has been done through television commercials, by giving samples at superstores and malls, through sponsorships. But as the human generation has progressed to the internet and social media, promotion through digital advertising has become a big asset.
- Place:
A Place is always decided for a business. Whether you want your business to be online, you are building a physical store or you want both as having physical and online stores simultaneously can help maximize profits. After deciding the place, you can promote your business according to it. If you are an online business you can heavily digitally advertise your business otherwise having a physical simultaneously will also attract consumers as they might want to physically test the product too.
What is Digital Advertising?
Digital advertising uses modern-day technologies like the internet and smartphones to connect with the targeted audience online through posting advertisements on various digital media channels and platforms. Each year there’s been observed a significant increase in smartphone and internet usage over the past couple of years. An average user consumes content via television, computer, tablet, smartphone, and radio. This increasing trend has given a rise to digital advertising which is being done online through emails, websites, text messages, social media, video, and animations.
Most of the businesses now-a-days rely on the computer system and internet technology for digital advertising. The trends are changed; life is becoming faster day-by-day. Technology has integrated the business trends and the consumer’s lives with the usage of computers, laptops, and mobile smartphones with the connectivity of internet to stay connected with each other via different social channels and other sources.
Every type of small business can benefit from computer or laptop technology for their digital marketing. It’s an amazing way to promote your product, brand and business through internet. It depends on the business nature and structure what sort of laptop they require. There are variety of gadgets advertised digitally every day that are available in the market. Let’s say you are dealing in gaming laptops, you can find some of the best gaming laptops from the tons of sellers. Same like you are dealing in other gadgets, just Google it and grab the best out of it as per your requirement.
Revolution of Digital Advertising:
With the growth of the internet the digital market is booming. Digital advertising has brought a revolution for small to large scale businesses to effectively market their product. An increase in digital channels over time has given rise to digital forms of advertising. There has been observed a great rise in digital marketing since 2017. Yes, digital advertising is a revolution and soon a time will come when the majority of companies will only use digital advertising platforms for promotions. Innovation continues to accelerate the development of new technologies and push the envelope for how marketers and advertisers do their jobs. E-Marketers has estimated that digital advertising spending will increase by 36% from 2017 to 2021.
Digital Advertising for Small Businesses:
Digital advertising tactics are great to be used by small businesses that mostly run-on tight budgets. Below we are sharing some of the tactics of digital advertising step by step which can be used by small businesses for their promotion:
- Social Media:
It has been reported that over 2.6 billion people are actively using Facebook monthly. So, small businesses can use digital advertising to effectively build a strong social media presence. Many small businesses do not promote their products on social media. Social media can help to reach specific audiences. It can help you make a profit in a very cheap and effective way.
- E-mail:
With the growth of smartphone and internet use, the trend of emails has also grown to many folds. Almost half of the demographics check their email on their smartphones daily. Email marketing is uppermost important to the retention of your customer base.
- Content Writing:
Small business owners can make a blog, infographics, and social media posts, their content will revolve around the product or services provided by them. The main purpose is to attract audiences and to make them take action.
- Marketing through videos:
This has been reported that people spend most of their time on smartphones watching different types of content. It means that there is a huge scope if video advertisements are played on video streaming applications like YouTube and Facebook.
- Omnichannel Marketing:
Another thing that can be used by small businesses through which they can use digital advertising effectively is Omnichannel Marketing. It uses digital channels to send messages about the promotion of the brand to the brand’s customer regardless of the customer’s engagement with the brand.
- Focus:
For small businesses to use digital advertising effectively they need to set a primary focus for their digital marketing campaign. Starting from a main idea/focus and sticking to it is one way to structure a small business digital marketing plan.
Conclusion
There are 3.6 billion active users of the internet. Digital advertising is gaining its position and charm with every passing year. As companies are getting more aware, they are shifting themselves from traditional advertising methods to digital advertising. There are millions of online users which means your business can have access to those millions of individuals with potential buying capacities. Everything is becoming digital today with maximum benefits and having digital advertisements can greatly profitable for a small business.
