It seems that every business, small or large, is trying everything possible to achieve digital leadership. However, the reality is that the majority of those trying fall way short. They are not able to reap any tangible rewards out of their tryst with disruptive technologies. There are several reasons behind this. They aren’t able to make the most of what these technologies have to offer because of the purpose they are asking a technology to serve.
What do you use technology for? Just for identifying a problem? Well, there is no point in using technology if it can’t help you in achieving digital transformation. This is why there are more and more companies investing a lot more money in mobile app development than before.
Are you planning to build an ERP mobile app or a customer-facing one? You need to ensure that it is at the centre of your digital transformation strategy. Having a robust mobile strategy trumps all other marketing endeavours. Mobile devices are the preferred choice of people across the world for communication and accessing the internet. Let us now see what role your mobile app plays in helping you achieve digital transformation. Before that, let’s give you a little sense of how important mobile apps generally are for businesses.
Why do you need a mobile app in the first place?
The answer to this question lies in the findings of studies and surveys conducted by various organizations worldwide. These studies aimed to analyse the role that a mobile app plays in the growth of your business. Have you heard people saying that a mobile app has the capabilities of influencing customer behavior? Or helping your business grow faster than usual? Let us now put some data on the table to make sense of what we just said.
According to the Fujitsu survey of 2017, over one-third of the initiatives taken to achieve digital transformation are on their way to success. An increase in revenue, better customer relationships, and competitiveness of products are the top three benefits of this transformation.
Partnering with an enterprise mobile app development company work around all these above-mentioned areas and also shape their digital transformation roadmap around technology, process, and people.
Now let’s take a look at a few other statistics that will prove once and for all the importance of mobile apps for businesses.
- Mobile apps command more than half of the total digital media usage across the world.
- More than 20% of millennials access one of the apps on their phone more than 50 times every day.
- Every smartphone user has an average of around 80 mobile apps, of which they actively use 40 every month.
- It is also expected that people across the globe will download a total of around 258.2B apps in 2022 alone.
We have the data; let us now discuss the ways that a mobile app can be used in your digital strategy.
What role does a mobile app play in your digital strategy?
- There is no better tool for engagement than a mobile app. When you consider the constant presence of mobile devices in our lives, it is quite evident that they are effective tools for increasing engagement. An app can do wonders when it comes to engaging your target audience. Integrating appealing and user-friendly functions and features can contribute even more towards better engagement. You can even integrate GPS into your app to target customers belonging to a particular location. A mobile app offers you endless opportunities to engage with your customers. As long as you keep them engaged, you won’t have to think ever again about declining business growth – you will always be on the up.
- If there was ever an ideal way to build brand recognition, it will have to be a mobile app. There is no better way to promote brand recognition. We have several brands out there that build an app just to promote customer loyalty and garner more attention. And when you consider the number of times every individual, regardless of their age, turns to their phones in a day, you will know how important a tool it is to make those individuals identify with your brand and be loyal to it.
- In addition to helping your customers buy products and services, your app can also help you deliver user experience par excellence. An application on the smartphone of your customers – what else do you need to drive sales, increase profits, and deliver your customers an experience that they can recall every time they are making a purchase for the same products and services. Building an app that matches the features that are available on your website isn’t a disadvantage any way you look at it. Your customers are more likely to open your app than visit your website on their phone. The ease of having to just tap once to start shopping offers you guaranteed impulse buys that you won’t get with any other model or platform.
Conclusion
Mobile apps are still in their nascent stage of acceptance. But, more and more businesses are getting used to the idea of mobile apps and how they play an important role in achieving true digital transformation, which is a good sign for the future.
