Google is the world’s most popular search engine used by millions of people worldwide when they need answers, whether big or small and need to look it up online. Usually, they find what they are looking for in the first few websites shown by Google. That means the first few websites are the ones that attract the most traffic.
In research conducted, it was found out that websites that are on the top grab 36.4% of the traffic missed by lower-ranked websites. Therefore, if you want your website to attract all the attention and garner relatively more traffic, you need to up your game and push ranks. Now, how will you do so? It’s simple by availing of email marketing services from ubrik.com.
Why SEO is Important?
SEO is undoubtedly one of the best ways to boost your website’s rankings by increasing your visibility. Most of the traffic is enjoyed by the websites that land on the first page of the Google search. For that, you must have an optimized website to make sure that slowly and gradually you see the growth.
This will help you get a lot of customers and possibly retain them. There are plenty of reasons that have proven as to why SEO is super beneficial.
How Does Email Marketing Help?
Email marketing is a digital marketing strategy based on developing relationships by sending emails to prospects and customers. If you play your cards right, email marketing can be a very useful tool in your hand.
Data shows that most people own an email account even if they are not present on any social media platform. Most people check their mail regularly. So as a low-cost way to quickly engage with customers, it is a lucrative business proposition.
Let’s see now how you can rank better on SERP by using nothing but email marketing.
Keeps the Keyword Placement Subtle
There are two types of keywords that are used in most of the blogs. One is short-tail keywords, and the other one is long-tail keywords.
Long-tail keywords are one of the smartest ways to get traffic organically. They face less competition in comparison to short-tail keywords and help your baby website gain some traction.
Since these are 4-6 words long, it becomes a little difficult to place them in any other place rather than blogs. It keeps the aesthetics of your website intact without compromising on SEO at all. So, it’s a win-win for both sides.
To further strengthen your chance of capturing the right audience, use SERP API to scrape Google pages to check the popularity of a keyword in a particular region.
Curate A Highly Engaged Email List
You need to create a list of email contacts who are highly engaged. These are the recipients you are sure about, who actively open mails, read through your content, and go check out your website. To build a list of engaged users, you need to study the people you want as your audience and learn what their likes and dislikes are and what they want.
If you have a really good email audience, then half the work is already done. You will then be well versed in the needs and wants of the types of people you are trying to attract.
Personalize Your Email Content
Your content should be personalized in order to catch the attention of the correct audience. When your audience receives personalized content, there is a greater chance of them responding positively to it.
For example, if your audience is looking for a particular type of kitchenware and you send them an email about it, in eight to ten cases, your email recipient will click on your website when they search for it on Google.
Increase Social Media Engagement
When your email comes with sharing options on other social media platforms, it can encourage your recipients to do so. For that to happen, you must, of course, include a call-to-action (CTA) button.
The shares will attract more traffic to your website and originate more organic social engagement for you. When Google notices that people are interested in your website, your rank will automatically rise.
Lower Bounce Rates
Google has a way of knowing how long people are engaging with the content on your website and how many people are leaving it without even reading it. Low bounce rates help you get a higher rank on SERP.
In order for that to happen, you need to create excellent content and link that in the email newsletters you send. Visitors from email newsletters will be more interested in what you have to say, and this reduces the chance of them bouncing away from your website.
To Sum Up
Research shows that email marketing is still the most efficient marketing channel. It is the most efficient in this day and age of virtual reality and artificial intelligence, beating social media, SEO, and other methods.
The next time you use tools like What’sMySerp SERP API to check your SERP rank on Google, it turns out to be low, and do not get discouraged. It’s just time for you to send some good old-fashioned emails!
Note: If you want to learn how to login user with different email on PC, then read this guide
