When it comes to creating the content of any B2B blog, it’s usually the merrier and learned experience.
When it comes to blogging and doing a particular B2B blog for the business-to-business SEO and lead generation process, quantity has quality. We’ve seen the results first-hand and in many successful B2B blogs.
The more we publish, the more traffic we get as simple as that. But as they said and observed over time, some types of few B2B blog posts are just bad and have no exclusion.
- The modern web makes it easy for anyone at any significant B2B company to become writers or write a B2B blog. The keyword here is ‘easy’ because it should be easy for you to create the quality content that you’re trying to create.
If you start stretching the bounds of what you know, there’s no good reason to read that content even if it’s good with certain aspects.
It’s very important for you to create a generous and authoritative content that you have expertise in, in the form of a B2B blog.
Once you step outside of that realm, folks will be less likely to listen to you, and it’s a bad decision. They shouldn’t listen to you at all at any chance.
There is also something known as the ease factor which happens when you write outside of what you know, and then you’re not going to enjoy the experience even if it’s just a B2B blog.
- If you just need to write something, go ahead and present your product’s features in the best possible way. If you’re lucky enough, you might even get some eyeballs through SEO. Remember that you don’t base your entire lead generation strategy on this format using the B2B blog.
In a vacuum space, these posts or B2B blogs are not going to convince anyone to plunk down their credit card or even look at it.
And here’s an even better idea for you: you might need to present what you’re selling in a more honest way which is attractive. Everyone knows you’re describing yourself through your B2B blog. Talk about what you do and why you do it in a certain way. Your readers will appreciate it even more.
- It’s pointless to simply rewrite competitors’ B2B blog content, which most people do these days, particularly if you’re doing it as soon as they publish. Remember that nobody likes a copycat.
Even if you don’t care about being annoying or affected, there’s a strategic reason that knockoff content of such kind is one of the worst types of B2B blog posts that you can come across. It can be termed worse than the original.
The lesson to a B2B Marketing Agency who is into writing B2B blogs is that if all of you’re doing is following someone else’s lead; you’ll never match them.
They picked their topic for a particular reason, which makes sense to them. Then they put time and experience of days or weeks of work into it, and then built on their personal experience. If all you continually do is try to re-do it fast, then it’s factually correct that you won’t have any of that.
- You see, when you come up with a series of posts, they usually take time. They stretch out over weeks or months to process.
Bloggers or B2B blog writers hope with their work that readers would come back to read the next thrilling installment, but there is a possibility that they could even turn it into a white paper.
The problem here lies is that Google cares more about comprehensive content. You might be wanting more visibility. But what Google wants is to give its readers the best possible answer to a user’s query on a related topic.
So dividing up content doesn’t work in your favor by that matter of B2B blog.
It’s doing the exact opposite of what you think. Instead of a comprehensive answer given directly, a series post will ensure only that you’re providing a partial response to your questions. That’s not Google-friendly, which means it’s not driving required traffic for you at all.
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