In eCommerce, conversions and sales matter the most. And anything that causes potential customers to abandon their carts will cost you.
The final and most critical experience of a potential customer is the checkout page. So, what is a Checkout Page? In an eCommerce site, a checkout page is a page that is related to payment for the product you have purchased. It comprises shipping and billing details. Checkout is the deciding point thus, maintaining the checkout flow becomes essential.
Why must you Optimize Your WooCommerce Checkout Page?
It is known that optimizing your WooCommerce checkout prevents you from losing revenue. But it also brings forth–
- An increased willingness of customers to buy from an online store is directly related to a speedy checkout process.
- A properly optimized check-out page offers a better customer experience and higher conversions.
- Effective optimization will increase sales.
- A happy customer will repeat purchases.
Since there’s a lot that goes in the mind before purchasing, your checkout page must make sure that it has a smooth flow.
Below are the five most important checkout page optimization tips that will be driving more revenue and customers.
5 Tips To Optimize Your WooCommerce Checkout Page
- Customize A Consumer-friendly Checkout
While editing, you must remember to customize the WooCommerce checkout page in a self-explanatory way. Different eCommerce stores have different needs and, as a retailer, you must comprehend the needs of your potential customers and customize a consumer-friendly checkout page. You must skip the unnecessary checkout form fills that could abandon your customers from making a potential purchase. High information fields usually annoy and irritate customers.
- A Convenient One-Click Checkout
While creating a consumer-friendly checkout page, you must maintain a perfect balance— not too lengthy and tedious and not quick enough to skip important details. Mind you– in both scenarios, you will be losing money. Opt for a more concise yet easily comprehensible one-page checkout. They are popular and are proven to increase conversions. But don’t make it tedious.
If it contains unnecessary fields, annoying questions, and distractions, your one-page checkout would be useless for customers. To encourage customers to buy from your WooCommerce store, enable one-click checkout.
- Enable Guest Checkouts
To force a customer to create an account before a purchase is a turndown for potential customers. It is annoying and often rendered unnecessary for customers and forces them to not make a purchase. Checkout pages are a crucial part of the experience that your customers have. So, eliminate the need for customers to create an account before purchasing on your WooCommerce site. By enabling guests to make checkouts without the hassle of creating an account, they will be encouraged to make more buys— thus boosting your revenue.
- A Variety Of Payment Methods Is a Must
As eCommerce has expanded its customers, it has become a mobile-first world. People now have access to a variety of payment methods. Thus, including payment alternatives on your checkout page will significantly boost sales. If you stick to one or two payment methods, customers might find it challenging to use and will exit. Roughly 6% of buyers abandon their cart as there isn’t the required payment method. Thus to increase sales, enable friction-free transactions by having a variety of payment methods.
- Emphasize The Security Of The Checkout Page
As frauds and scams have become too common, consumers are looking for eCommerce checkout pages that are reliable and secure. Your checkout page must be safe for customers to share their banking and location details. In addition to that it must have good customer service. Privacy should be of top priority for your consumers. Don’t ask for anything that is unnecessary and may raise scepticism. Reassure your customers’ details are secure and that by your site, they won’t become a victim of fraud.
Why Does Customer Exit During the Checkout Process?
When a customer has come to the last stage of his purchase, that is checkout, you should remember that the page should be optimized in such a way that it encourages the customer to complete the purchase. Yet many times, they tend to exit from the checkout page. Here’s why.
- It is long and complicated.
- There is mandatory account creation.
- Unclear returning and shipping policy.
- It takes a lot of time to load.
- Lack of variable payment options.
Final Verdict
Your WooCommerce shop checkout page has an essential role in the sales process. Not only it helps in converting a customer, but it also adds more weight to the order value. It thus builds a lasting experience with the customers. A vital thing to remember is that not every default setting is compatible with every store. So, for your online store to grow, you’ll have to optimize the checkout page based on your products, business, and audience. Always remember that a streamlined checkout that is– simple, easy to comprehend, and less crowded, is the winner.
