You have a great new website for your business, and you love it. It must be a website where customers can find and feel the need for your product. Customers should trust your business enough to spend their money to buy your product, and a website can help them. However, the most crucial step is to bring people to the website.
You want the right audience to visit your site to buy your product. Does your site have little traffic? Does your website get a lot of traffic, but there aren’t enough customers or leads? Is there a low rate of returning customers? If that is the case, your business is making some common online marketing mistakes. Let’s discuss these.
The Website Was Not Built Professionally
You may face a few serious disadvantages if a website developer or a professional agency has not built your website. For instance, when the site comes up in search results, it should have appropriate metadata to help drive the traffic in. It must also have the right coding for SEO to improve its rankings. To make your website a highly converting one, you must have the proper page layout and thoughtful navigation throughout so that readers can find the information they are looking for quickly.
Your website should be able to take the readers on a logical yet brief journey, telling them your story and introducing them to your products, and telling them why they should purchase from you. You can keep the right audience on your website by adding professional pictures, relevant color schemes, and appropriate language that makes sense to the right viewers. Hence, hiring a professional agency such as Lineout marketing agency is imperative to having a well-designed and effective website.
Your Website Isn’t Mobile Friendly
It is common knowledge that more people are browsing the internet on their hand-held devices. Nowadays, more internet pages are viewed on mobile devices instead of computers or laptops. So you have to make your website mobile-friendly so readers can view it on their mobile phones and navigate through the site easily from different devices. The search engine algorithms of Google punish websites that aren’t mobile-friendly. That is yet another reason you must ensure that your website is mobile-friendly at the earliest possible time.
Keywords Are Not Incorporated In The Websites Structure And Content
For people to find your website organically on search engines, your website needs to have the right keywords. Your website needs to have keywords in the website structure, such as title tags, metadata, alt tags, etc., and have them placed in the text body. Not having keywords or other features critical to SEO incorporated in your website, although built by a professional, is almost like not having your contact information on a paid advertisement.
New Blogs Or Content Aren’t Added to The Website Regularly
If you want to bring in new visitors to your site or attract returning visitors, your inbound marketing strategy must include blogs, as they play a key role in it. You can also try uploading content on your website regularly, such as changing keywords, adding pictures, making new pages, altering headings, and adding recent case studies or new videos. This will help to move your site up in the search results ultimately.
Your Website Doesn’t Have A Functional Inbound Strategy
It’s not a surprise that your website doesn’t get enough visitors or customers if it does not have a proper inbound marketing strategy. Landing pages, online PPC advertising, social media marketing, SEO components, and email marketing are the components of a functional inbound strategy that can drive the right kind of traffic to your website and ultimately convert them into customers and leads. Hence, having a functional inbound strategy is crucial for getting the right traffic to your website.
There Are No Call-To-Actions
Your business website will not likely have a lot of luck without Call-to-action buttons. An effective website will lead its visitors through the different pages, but it also must let the readers know how to act. For instance, a product page on your site should have the product’s name, its picture and description, and a “Buy” button, to help the reader purchase the product.
This is a CTA and having them is critical to make your website produce customers or leads. You must also ensure that whatever social media posts, email blasts, or online advertising your business has, must also include CTAs which will enable your readers to act in a certain way that will be beneficial to your business.
The Page Speed Is Slow
If your web page takes a lot of time to load, it will hurt your SEO along with increasing the bounce rate. A slow page speed hurts the website’s SEO because the speed of the site and the page are looked at by algorithms, and having a slow speed means that the search engine spiders can crawl fewer pages, which hurts the ranking of the site.
Newly released data shows that if your web page takes more than three seconds to load, 53 percent of mobile visitors to your site will leave the web page. For a while now, online shoppers have expected a web page to load in two seconds or less. Any more than that, they end up leaving the site mostly. Hence site loading time is crucial for the success of your business.
Final Thoughts
If you want to grow your online customer base, your website must be in top form. The page must be quick to load, it should have call-to-action buttons, you need to add blogs and content regularly, the website must be mobile-friendly, and it is best if the website was built by professionals who know their game. Fixing all these issues and having a stunning website design will allow you to have a steady flow of visitors to your site, who will convert into leads and customers. Best of luck with your business.
