Social media is invaluable to businesses of the 21st century. And it’s bigger than all of us—nobody can escape it! It raises brand awareness, builds relationships with your audience, enhances product promotion, and so much more. That’s precisely why we’ve devised this guide to help you grow your social media audience in 2022. Let’s dive in:
Social Media Tips to Grow Your Audience
Tip 1: Community Management and Building Starts With Engaging With Your Audience.
Respond to your audience consistently. It doesn’t matter whether you’re responding to direct message inquiries or comments posted on posts, just do so consistently. This way, you can promote a feeling of community participation and make your customers feel valued and heard. This also demonstrates excellent customer service, increasing the likelihood that your audience will believe in your business.
You should also engage with profiles that are relevant to your business. For instance, look at the posts of your competitors to see who is liking, commenting, and engaging with their profile. From here, follow them to pique their interest in your offerings. You can also look for services like purchase YouTube comments and gain subscribers. If you’re lucky, they will even follow you, increasing your audience.
Tip 2: Optimize Your Hashtags
Hashtags make your social media posts discoverable. They also help users categorize material. Having said that, if you know that your target market uses social media (who doesn’t), you need to use them. And not just use them, but use them the right way. You should locate hashtags that users in your target demographic are more likely to check on Instagram, Twitter, LinkedIn, and TikTok.
This helps people find your profile and postings and increase the number of people who follow you there. More than that, the likelihood of them following your account will increase after they locate something relevant. Having said that, it’s preferable to use a range of hashtags, from smaller, more specialized hashtags to larger, more popular hashtags.
Avoid using spammy hashtags that are too generic e.g. #love or #holiday. You should also mix up your hashtags to avoid getting shadowbanned. When it comes to LinkedIn though, we advise that you stick to general hashtags since they’re used as keywords. If you’re in the luxury real estate world, for example, a great place to start would be #luxuryproperty.
One popular strategy that has been backed by Laura Popa at adLemonade is to use a hashtag funnel. That means that you start your hashtags with your industry, then the area of specialization, brand name, community, location, and finally, get to the specifics of the product or service you have posted.
Tip 3: Extra Value Content Will Make Your Audience Engage With Your Posts
What’s extra value content?—It’s going the extra mile. Besides promoting your goods and services, what more do you bring to the table? You could educate your audience, inspire them, give them trending news, and so much more. Simply put, don’t merely barrage your audience with sales; if you give them a little extra, they’ll be loyal to you.
So how do you go about it? Pay attention to your audience. What do they want? What are they talking about? What are their interests? Determine their preferences then create content that responds to their needs. The simplest approach to do this is to look at your analytics, check which posts got the most engagement and then produce additional material similar to them.
You could also ask your audience what kind of material they prefer. Make a post asking which content they find most engaging. After you publish such content, your audience will feel heard, and you’ll know what material to provide, so it’s a win-win situation.
Tip 4: Perfect Your Bios and Profiles
Back to the basics. What does a new follower see when they visit your page? Make sure your bio has all the information potential followers need to know about your company and what you have to offer in a single, concise paragraph. That maximizes the efficiency of your profile.
You could also use keywords to make your content more discoverable. That can increase your social media following effortlessly. You should also always add a call to action, perhaps a request that your audience follows you on your social media pages or visit your website.
Tip 5: Respond to Trends!
We cannot emphasize this enough. The more you trend, the higher your chances of gathering more followers. But do so with caution-you should only respond to trends that are pertinent to your company. Look at what your industry is discussing on Twitter and LinkedIn, and then write an opinion post based on that discussion. Join the conversation on Facebook!
Share, like, and comment. Engage your audience in conversation to promote it. You could also use Reels on Instagram to identify popular sounds and add them to your videos to expand your reach and grow. At least one reel a week will do.
Tip 6: Partner With Influencers
It’s the latest trend in town because it works. Influencers already have a following. If your target audience follows them and they promote your product, chances are high that they’ll engage with your brand. With that in mind, if you choose the right influencers, you may build a loyal audience that will be interested in your services or products.
Influencers give you access to relevant, future clients who have complete faith in the influencer, as well as material published on their posts (which you can also use on your feed). Implementing a successful influencer campaign, therefore, can yield fantastic outcomes for your brand. It can increase your audience and hopefully, sales. For the best outcomes, we advise mixing mega, macro, and micro-influencers.
A Few Extra Tips To Improve Your Social Media Followership
• Utilize analytics as part of your social media plan. This helps you identify audience activity peak times so you can post during these periods to boost the number of visits to your page.
• In your postings, especially on Instagram, tag relevant profiles. This way, your post will show up in their “tagged photographs” on their profiles, increasing the visibility of your page.
• Don’t forget to monitor what your rivals are doing so you can improve what you’re doing.
• Encourage your customers to post your goods. You could also get partners and brand advocates to promote your company on social media. Such people serve as a testimonial, enticing people to purchase your goods and follow your social media account.
• Join related groups to gain more knowledge about what your potential customers want and are discussing. This will help you engage your audience more effectively and gain more social media followers.
• Remember to include locations on your Instagram posts.
Final Thoughts
Building your social media following is vital. It helps you connect, engage, and nurture your target audience wherever they may be. It also creates brand awareness while generating leads, sales, and money!
