Whilst a large focus in marketing has shifted to digital or online marketing, businesses often overlook other forms of marketing tools that are still beneficial today. One marketing tool that should not be overlooked is the vanity toll-free number. One study on the consumer experience of vanity toll-free numbers found that, “Regardless of the size of your business, toll free vanity numbers have the potential to increase your profits and achieve a greater customer base.”This illustrates that vanity phone numbers have the potential to increase profitability and traffic for businesses across industries and sizes. But, what are vanity phone numbers, and how do they benefit businesses specifically?
What is a Vanity Phone Number?
Vanity phone numbers are phone numbers that are easy to remember, and often incorporate words and phrases. Additionally, vanity phone numbers can simply be number sequences that are easy to remember, and have multiple repeat digits.
The benefit of vanity phone numbers is that they are both memorable, and easy to customize to increase brand identity and recognition. It also allows businesses to seem more professional and large scale. This is a factor that is often subtly important to consumers. 
(Copyright: TRUiC)
Why Businesses Should use Vanity Phone Numbers
Marketing and Brand Identity
Having a vanity phone number allows businesses to incorporate their name, industry, or niche into their number. Consumers, when researching the number or dialing it, are then interacting with the brand name or its purpose. Similarly, using a niche or industry in the number makes consumers associate that industry or niche with the business and its name. This can prove to increase sales and brand awareness.
Using vanity phone numbers also decreases frustration or effort for consumers. It makes their lives easier by ensuring that the number is memorable. This decreases the likelihood of them having to search for the business’s phone number. This is great for customer service, and shows customers that businesses care about their time.
Increased Traffic, Sales, and Consumer Interaction
By having a vanity phone number, businesses subtly allow for consumers to have more direct access to them. It frequently means that consumers are more likely to know how to contact the business they want to interact with. This can lead to more sales, increased calls, and more consumer interaction.
Often, when customers cannot find the information that they need – they reach out to support numbers that allow them to interact with a person directly. Support or customer service calls are a great way to lead to sales and investment. Consumers are able to receive the information they need, or even find out more about products or services that they did not know about. Additionally, the memorable nature of vanity phone numbers can mean consistent interaction with customers. This means that consumers who have previously called the business may call again. This interaction loop is important as it can create consistent traffic and sales.
How can Businesses Acquire a Vanity Phone Number?
The most simple and easy way to acquire a vanity phone number is by using online vanity phone number generators. These tools generate vanity phone numbers for businesses by making use of their name, industry and niche. They also take into account that some businesses want to use local numbers or business numbers. Most platforms offering vanity phone number generators suggest that businesses make use of business numbers. They offer benefits that are unique to businesses, and allow for efficient work balance and call management. Additionally, all businesses can list their vanity phone numbers on google, and make finding their numbers easy for customers.
Final Thoughts
There are many forms of marketing, and the overwhelming amount of tools and tactics can lead some businesses to overlook integral tools for brand awareness. Vanity phone numbers are a form of marketing that allows businesses to render their point of contact to consumers as memorable and distinct. By choosing a vanity number that is associated with an industry, or directly uses a business name, consumers are more likely to remember the company they interacted with, as well as the number they used to do so. This can actively lead to more sales, traffic, and consumer engagement.
