Small businesses have limited resources for creating brand identity and managing brand equity. However, according to this study, founder values and beliefs set the tone for the essential abilities developed and conveyed through brand identity. In addition, several marketing innovations, including comprehensible marketing programs and the use of the country of origin image, provide strong support for their efforts. Consider utilizing a poster maker to further enhance your marketing strategies and visually communicate your message effectively.
Therefore, when entrepreneurs know that their public image may reflect consumers’ perception of their firms, several brand diversification strategies can help spur growth. In addition, marketing tools can help business owners by doing the heavy lifting for them, helping them build better brands.
(Copyright: TRUiC)
Marketing Tools to Build Better Brands
Creating a powerful marketing stack is far easier with these tools:
1. Sprout Social For Social Media Marketing
Identifying trends and potential customers require that you categorize and segment your social media audiences. Sprout Social is the ultimate social media management platform to help your business translate its social media presence into results.
With Sprout Social, you have all assets and your content calendar in one place, making it easier to schedule and publish timeously on the various platforms when your audiences are active.
2. HubSpot for Email Marketing
HubSpot is already known for its CRM and inbound marketing software and recently launched its email marketing tool. Known as HubSpot Email Marketing, the tool comes with all other HubSpot products integrated and is exceptionally straightforward. Small businesses that send out up to 2,000 monthly emails qualify for the free plan, ready templates, and the drag-and-drop email builder.
3. Ahrefs for SEO
When you need to brainstorm keyword ideas that will give you the best chances to rank on search engines, Ahrefs is the best tool. With it, you can peek into your competition’s online rankings and see a site’s top content performer and traffic, helping you improve your SEO. Furthermore, you can source backlinks. Ahrefs does have a steeper learning curve than most tools in this category, but once you master it, you have an efficient marketing tool at your fingertips, all thanks to its detailed dashboard.
4. Optimizely for Conversion Optimization
Optimizely is an intuitive tool providing a full-stack environment that is easy to use and integrate. Larger enterprises use it for A/B testing, but your small business can benefit from custom targeting, templates, prioritizing audiences, and fine-tuning your site’s performance. Moreover, this is a no-code platform for all edits to your pages.
5. Vanity Phone Number Generator for Building Brand Image and Recognition
Increase sales and support your branding with a custom local or toll-free vanity phone number. TRUiC’s Vanity Phone Number Generator is the best way to buy a vanity number instantly from the thousands of available numbers.
Are you wondering what a vanity phone number is? It is a business telephone number that is easy to memorize because of its specific number sequencing or spelling, making it a great branding tool—for example, 800-000-4444 or 1-800-FLOWERS (1-800-356-9377).
A business can benefit in several ways by getting a vanity phone number. These include increased traffic and competitiveness and improved brand image and customer service.
The simpler a business number is to remember, the easier it becomes for customers to contact the business for information and provide feedback, improving the customer experience. Your business immediately appears legitimate and more trustworthy to potential customers.
Numerical sequencing and spelling make it easier to remember the number, creating an improved brand image.
Therefore, the Vanity Phone Number Generator is an excellent tool for increased competitiveness and improved brand image.
6. Clearbit for Lead Enrichment
Clearbit uses more than 100 sources, including Salesforce and several marketing platforms, to create an up-to-date leads profile for smoother outreach. Therefore, your business can better view your market, customers, and prospects by personalizing all interactions, including marketing and sales.
7. OptiMonk for Reeling in Leads
Your marketing campaigns can make clients feel that their messages from you are more personalized than one-size-fits-all. OptiMonk’s platform helps you hold customers’ attention through customized pop-ups that aren’t disruptive. The targeting is behavior-based, emphasizing exit intent messages and lead capture. Ease of use and loads of templates proven for their effectiveness make OptiMonk an excellent marketing tool.
Final Take
Your small business may have limited resources, but it does not mean you cannot build a better brand. The above tools are all great for your marketing efforts. Whether you want lead enrichment, to reel in more leads, more organized marketing campaigns across all platforms, or the uniqueness of a vanity phone number, these make everything more seamless than you thought possible.
