Situational marketing refers to the use of media in a way to target markets that aren’t typically targeted. Simply put, situational marketing isn’t just about using TV commercials or radio ads; it’s also about utilizing the often ignored “vocal cords” of everyday life. This doesn’t mean you shouldn’t talk to your friends and family about your business. It does mean you should do so in a different way. Below are five ways you can market to people who would be unlikely to be a target of your traditional advertising campaigns:
Special Calendar Dates
When most people hear the words “special calendar dates,” they probably think of birthdays. While many consumers enjoy celebrating their birthdays with gifts, some don’t. Marketers know that this doesn’t necessarily include buying gifts, but rather creating events around them. For example, a podcaster may release a special “Christmas Podcast”, or a “New Years Special”. These events are self-marketing, but it helps to buy SoundCloud plays. Consider taking your company’s special calendar dates and designing coupons around them. This is an effective way to create discounts for your consumers while still staying within your budget.
Special Events
The concept of situational marketing is to take what your consumers know and use it to create an event that is geared towards their interests and values. For instance, instead of holding a big New Year’s Eve bash, create discounts and sales around it. If you’re a doctor who performs abortions at clinics around the country, create a website and discount voucher for customers to take advantage of on their next visit. You can even create weekly specials to take advantage of the holiday season.
Personal Level Marketing
One of the biggest benefits of situational marketing, aside from all of the discounts and deals you’ll be able to pass on to your customers, is the personal level connection you build with your target demographic. As the name suggests, you will be communicating with your clients more than you would with a cold marketing strategy. In this case, you are establishing trust as well as expressing your personal level of expertise. By doing so, you are not only showing your customers that you care about their interests; you are also expressing your own personality. This creates a more authentic relationship with your potential clients.
Evergreen Content
Social media is a good way to keep your customers coming back. However, the great thing about social media is that it allows you to easily get the most out of your customers’ interests. With that in mind, it is always smart to add some evergreen content to your website. Here are a few evergreen tips for web marketers. These tips include:
Everyone knows that it is important to add fresh and valuable content to your site. Adding relevant tips, reviews, and other tips is one of the most powerful things you can do as a marketer. Many brands even use social media marketing as a means to share what they know about their products and services to keep people coming back. While many brands use Facebook and Twitter to share what they know, some also send out newsletters that are focused on the many brands in the industry to keep their customers informed.
Add News Events
No matter how important your current status is, always include news events in your situational marketing plan. This will help you keep your readers up to date with what is happening in your industry. Whether it is breaking news, you want your readers to know. The worst thing you can do is forget to let them know!
Final Notes
Marketers have the responsibility to let their potential customers know about any important changes that are taking place within the industry. Personal Level Marketing professionals understand that everyone loves to be included so they provide the very best content possible. While this may not be something that you will feel comfortable doing, it is definitely something that will allow you to gain more followers and gain new customers. Now go write that sales proposal!
