With heightened interest in outdoor recreational activities throughout the pandemic, it’s no wonder that consumer demand for new boats surged globally.
Infact, for the first time since 2006, pre-owned boat sales exceeded an astonishing one million units.
Not only did the amount of first-time boat buyers significantly increase compared to previous years, but we also saw the average age of boat buyers decrease, suggesting that younger adults are being drawn to boating, more so than we’ve seen in the past.
With no signs of consumer interest dying down after discovering the mental health benefits and joys of being outside on the water, the influx of demand for boats is projected to remain strong with no signs of slowing down.
So, the question remains; how do you deal with the sudden influx of demand for boats?
Manage the service process
With the continuous increase of boat sales comes a rush of new clients looking for stellar boat service.
Dealers must focus on encouraging customers to return to have their vessels serviced regularly and ensure they can enjoy a full 2022 boating season without interruption. The regular care of one’s boat goes a long way towards maintaining it and keeping it running well!
DockMaster’s suite of products and services are well-positioned to serve both marinas and boaters, and with the sudden influx of new boaters, converting them into life-long, happy customers are of great importance. Dealers can maximize their revenue from boats sold this year by accounting for every part that goes onto the boat.
Inventory management
Managing inventory will become a crucial factor in ensuring boat businesses can thrive next year.
DockMaster’s marine software has an inventory management module which provides you with all the necessary tools for efficient inventory tracking. Key features include – purchasing, integration to point of sale and integration with the service management (Work Order). Each feature is there to help you manage your inventory in the most time efficient, hassle-free manner possible.
Maintaining quality customer service
A good customer support system is non-negotiable. In an overly saturated market, customers want to know that they are your number one priority and have your full attention when needed. For new boat owners, open, easy communication is especially crucial.
Having quick and helpful responses to customer queries ensures a positive experience for all. Happy customers help build a better reputation for your business – which is essential in attracting new clients.
Now, good customer support does not solely rely on personal interaction. It is a good idea to offer multiple ways to contact you, allowing customers to find the answers they seek without any form of delay, which will only cause negative feedback.
Self-service customer support is a great alternative that not only benefits customers, but also allows you to save on customer support expenses in the process.
Parting thoughts
With the surge in boat demand, it’s crucial to focus on what comes next. It’s especially important for dealers to remain proactive and determine how to maximize revenue gained with every new customer they receive.
