Launched a new business website?
Congratulations but you’re still on an uphill battle. The next step is to drive traffic to a website and build your audience. A pretty website won’t do you any good if no one visits it, after all.
Not sure how to drive to website traffic? Don’t worry, we’ve got five effective marketing secrets listed right here for you. Continue reading our guide below to discover what you need to do to boost site traffic now:
1. On-Page SEO Matters
Every business can benefit from a good SEO campaign. Keep in mind that people still use Google to find local businesses and a strong SEO campaign will rank you higher on search results. Of all the different forms of SEO, however, on-page SEO should be your top priority.
What does on-page SEO entail?
Learn how to drive traffic by using analytics tools to find the right keywords to prioritize. Use those keywords for your title and meta tags, image tags, blog posts, and links. These will help boost your visibility according to relevance.
Don’t stop there — SEO also involves boosting on-page engagement, reducing bounce rates, increasing subscriptions, and improving UX (user experience). Achieving all these requires re-working your site’s web design, how you use images, and fixing the loading speed of your pages, and more. Don’t forget to focus on internal link-building and optimizing your site for people with color blindness and other disabilities.
2. Content Marketing
If you want to learn how to drive website traffic, you need to learn how to manage a blog. This is going to be the bread and butter of your efforts to drive traffic to your site.
Running a blog is an essential step to drive traffic to a website. Your site could be complete but a blog ensures there’s always something new on it. There’s always going to be new content for people to come back to.
Don’t spin other people’s articles. Write to educate and entertain your audience. At the same time, make sure your content relates to your products or services.
Focus some resources on evergreen content. This is the type of blog post that remains relevant and informative even months or years later. This type of blog post will attract backlinks and visitors long after you publish it.
3. Use Heatmaps
Which portion of your website do people interact with the most? How do you know whether or not they go down beyond the fold and spend time reading the bottom portions of your posts?
To determine this type of website traffic data, use heatmaps. A heatmap will give you a visual indication of user engagement on your site. Proper implementation of this tool will help you better interpret metrics and help you determine the strongest and weakest portions of your site.
For example, a heatmap can indicate people spend more time clicking on assets you don’t want them to. This means people ignore the elements of a page that are more important to your goals. It’s now time to figure out why and then make adjustments.
Use a heatmap to check if people interact with important links, buttons, and menu options. Check if they interact with the rest of a page or if they stay above the fold. Use the tool to check how often people go over certain pages or blog posts.
4. Don’t Forget PPC and Social Media
Driving traffic isn’t solely about SEO. Organic search is important but there are other avenues to increase site traffic. There are two main avenues you need to consider: PPC and social media marketing.
Yes, you will need a bigger budget to launch a successful PPC campaign but it’s a worthwhile investment. Paid ads bypass organic search results so you’ll often appear first. It’s still competitive, particularly when it comes to keywords, but a local PPC campaign is a lot easier to manage when you have the budget for it.
Social media platforms don’t directly tie into your SEO efforts but they’re still great sources of steady traffic. TikTok alone has over a billion users worldwide. Now consider how many people are also on Instagram, Facebook, Twitter, and Pinterest.
That said, don’t use social media platforms as link farms. It’s a bad practice and people will notice it. Instead, use social media to build a loyal community.
5. Yes, Hire SEO Experts
At the end of the day, it’s always better to hire SEO and digital marketing experts. They have the tools, training, and experience to audit your website and determine the best course of action. They do it for a living, after all, and know how to drive traffic to a website as effectively as possible.
They can rework your site to deliver the best website experiences to your visitors, ensuring people will keep coming back. They can fix your web design and on-page SEO as well as help you build a stronger PPC campaign. It will cost you but the benefits of hiring professionals easily outweigh the expense.
You also have to consider accountability.
If you DIY everything and it fails, you’ll have no one to blame but yourself. You’ll have to start from scratch and spend even more. Hiring experts will fix this from the beginning.
Drive Traffic to a Website Today
Mastering how to drive traffic to a website isn’t simple. There are a lot of factors to consider but this guide breaks it down to help you get started with the right foot forward.
Hire experts, don’t forget about social media and PPC, and focus on on-page SEO. Use tools like a heatmap to help visualize your metrics and adjust your tactics.
But why stop with gaining traffic?
You also need to focus on lead generation and increasing conversions. Fortunately, we’ve got even more marketing guides for you to dive into right here! Continue reading more of our posts to learn more!
