The technology of progressive web applications (PWA) caused a boom, hype and a lot of talks ever since it was introduced by Google in 2015. Nevertheless, it was Steve Jobs who set about the idea of websites that behave like native apps. We decided to take a closer look at PWA, explain its benefits, and how it improves the performance of websites. Read more https://www.gomage.com/magento-2-pwa/
What is a PWA?
Progressive Web Applications, or PWA for short, is a modern technology that allows the user to create a website that is functionally and visually similar to a mobile app, displayed in a standard browser.
Websites made using PWA technology are developed based on CSS, JavaScript, and HTML. Visually, such resources are identical to standard web resources, but while working with users, they have the functionality of mobile applications. Advanced technological capabilities allow you to send push notifications to users and add a separate page or shortcut to the website on the home screen of the mobile device.
A distinctive feature of the PWA site application is the ability to work offline. Offline mode is implemented according to the principle of Google Docs – users have the ability to use the resource’s tools even when there is no stable Internet connection.
Benefits of PWA for eCommerce
According to current statistics, in 2020, about 70% of all retail sales in e-commerce were carried out via mobile devices. Experts suggest that by the end of 2021 this figure could grow to 75%.
Since the number of users of mobile devices is constantly increasing, the popularity of PWA technology is also growing, which has the following advantages:
- adaptability;
- the possibility of your application appearing to users;
- work offline;
- consistently high page loading speed;
- interactivity;
- safety.
PWA websites can easily adapt to any gadget, regardless of their screen, browser, and operating system. Each user can add an icon to access your website on the desktop of their device. To do this, they do not need to spend a lot of time and visit special app stores.
One of the key benefits of PWA is session continuity. Thanks to this opportunity, a potential client will be able to work with your online store even when there is no Internet on their device. An important role in the success of the business is played by the fast loading speed of the website pages. PWA technology makes it easy to increase conversions and reduce cart abandonment rates.
For convenient and quick interaction with users, the ability to send push messages is provided. This helps to quickly convey important information (for instance, about news or special offers).
PWA technology maintains high-security standards as data is processed exclusively via secure HTTPS protocols.
