Many people think that having an exclusive website theme, good appearance, attractive logo, and other technical aspects are important than content.
There is no doubt, that all of these visuals have their own importance, after all, who doesn’t like easy navigating websites with eye-catching textures?
This is another great way to impress your audience, but you can’t take the credit for what Content plays role in the digital world.
Visuals can make your website look attractive but they can also hurt your website’s ranking on SERPs.
Simply having an attractive website will not make your website look visible on Search results.
Search engines cannot understand with those visuals what your site is all about.
Therefore, a great way to assist the search engine crawlers is through quality content.
What is content?
Content is the medium by which it allows the webmaster to educate the audience and search engines.
When people are discussing content, usually it reflects that they must be talking about blog posts or text on pages.
But the scope of content is beyond blog posts and lengthy texts on pages, the content on a website can be in various formats and structures such as
- Pictures
- Videos
- Audios
- Tools
- Slides
- Softwares
- Infographics
- Games, etc.
At the basic level, content can be anything that the users come to your site to read, view, or listen to.
Advantage of Content on your site
Information
Irrespective of what your passion is, what is the main purpose of creating a website?
It can be one of the below-listed reasons:
- You want to sell a product
- A service
- Provide information
- You want to generate revenue through ads on the site.
All of these reasons are practical, and to support your reason you need to provide information.
After all, every person visiting your site is certainly looking for something relevant to their search query.
Hence, it’s important to provide users with clear and easy information.
This will also keep the visitor on your site for long sessions and ultimately increase conversions.
Calls to action
Content allows the webmaster to insert calls to action to the audience.
It’s an invitation to the reader or the user to act after completing the content.
Great examples of call to actions are:
- Contact us page
- Add to cart
- Sign up
- Request a quote
- Download PDF, etc.
The ultimate goal of the call to action is to convert the reader into a potential customer or loyal fan.
Correlation between Content and SEO
According to Moz; “Content and SEO go hands in hand” both help each other, without one, your efforts on the other are seriously diminished.
For instance:
Simply producing content will not help you become visible on SERPs until you optimize it according to SEO guidelines.
Here, you can see an effective guide on how to create perfectly optimized content
Similarly, keyword research will not do anything, until you insert it efficiently into your content.
Content and SEO when combined in the right direction, can catapult any website to the top rankings on SERPs.
And if you drive both of them in the wrong direction, it can lead you to Google penalties that are quite impossible to overcome.
Google, the King of search engines, processes over 3.5 billion searches per day.
With this being said, Google has the best answer to discuss on SEO and content value.
Ever since the beginning of Google in 1998, it has mentioned a clear mission stating:
Although the mission stays the same but the way Google organizes the information has changed over time.
Google has been consistently developing its algorithms to give their user the best available and relevant information according to their search query.
These best available and relevant piece of information that Google is attempting to deliver are the pieces of content available around the web.
Thus, for your content to have an SEO value at all, it should be beneficial to searchers.
Here comes the question, how do you make sure that your content is beneficial?
Don’t worry, Google is here to rescue you again with this too.
Any new webmaster looking to create content needs to make sure it’s:
- Useful and informative
- Credible
- High quality
- Engaging
- More valuable and useful than other sites
These are the basic parameters one should follow to make his/her content SEO value maximize.
However, creating quality content is just a single facet of the coin, there’s a technical side that you need to be aware of as well.
And that is optimizing your content for both the search engine and user’s visibility.
Tips on how to write optimized content
Stick your content topic around the keyword
When writing down, don’t try to exaggerate everything in a single piece of content.
Doing so will not only waste your time and effort but also prevent you from writing the most useful and relevant piece of information around the keyword.
You just need to pick up the information bits and pieces that are most relevant to your topic
For example:
When you are writing content on “how to lose belly fat”, it would be irrelevant and a wastage of time to write on “best shoes for hiking”
Use long-tail keywords
Most marketers try to out beat highly competitive keywords, but don’t look for the right long-tail keywords.
Well according to Neil Patel- A SEO expert “Longtail search simplifies content marketing and improve results”
Although longer keywords might be having low search volumes there conversion rates are higher than the traditional competitive keywords.
Use long-tail keywords in the headlines as this will directly target the browsers, search intent.
Use Article rewriter
Content creation is a tough adventure.
People who are writing content for numerous clients or websites have to frequently update their old content.
It’s hard to restructure the entire content again, especially when you are running short on deadline submission.
An article rewriter can change the odds for you in just a few minutes.
Many students, bloggers use article rewriter as it helps to convert old content into new content.
An article rewriter is an effective tool equipped with the latest AI algorithms that precisely transforms an entire content into a new content.
It replenishes the old content with suitable synonyms and high-end vocabulary words that can turn any boring content into a crispy valuable piece of information.
Know About: Top 7 SEO Tools for 2021
The outcome of the tool is that it produces fresh new content without involving any plagiarism in it.
