Bad emails are the number one enemy of your online sales. They not only increase your bounce rates, they also increase your complaint rates, which seriously damage the reputation of your business. Over time, your email list won’t be valuable, and your online sales will start to nose dive.
However, your online business doesn’t need to suffer—so long as you have an email validation tool. These tools play an important role in validating your emails, thus helping you remove invalid or fake emails from your list. At the end of the day, you’ll be able to maintain a healthy list, one that’s bound to deliver results.
This, however, brings one question—how can you use email validation tools to boost your online sales?
Helps to boost your email campaigns
You need to be cautious if you need to start cold email campaigns after outsourcing large volumes of emails. In such a case, you can use an email validation tool to check the validity of the emails you have at hand. Email validation tools are effective for checking dormant and old email addresses and removing them from your list. The bigger the list, the higher the chances of finding fake and invalid email IDs.
Invalid emails increase your bounce rates, and this has a serious effect on your online sales. So, if you want to start an email marketing campaign, and you have a huge email list, you should validate the list before you start sending out the emails. The last thing you want is your first attempt to fail terribly.
Improves your sales campaigns
Sales campaigns greatly differ from cold email campaigns—these are the campaigns that drive your business to your potential clients. Salespeople tend to be specific when creating their campaigns and target groups.
Please note that salespeople are not very technically oriented—they only know how to put your business out there, regardless of the means. Therefore, it’s essential to ensure the email addresses they are sending marketing campaigns are validated first.
Yes, you might get a few calls from people who receive the sales campaign. However, this is not something to celebrate—remember, your sales representatives are taking your online business out there. Therefore, it’s essential to ensure they are taking it to the right people—and an email validator such as the email validation tool by Byteplant can help with this.
Helps in validating blog subscriptions
Nothing is as satisfying as the feeling of seeing your blog growing many followers. Many followers mean potential customers for your online business. When they sign up, you’ll be happy to know that there are many people interested in your business.
Unfortunately, most of these people are not interested in your business. Most subscribers will leave fake email IDs, or errors in their emails—meaning you won’t reach your genuine subscribers with your marketing campaigns. Today, there are millions of online businesses targeting online customers via emails. Therefore, it’s essential to ensure that your blogs reach the right people, who are conversant with business operations.
The best way to achieve this is by using an email validation tool. These tools help to keep your email list checked, to make sure you are sending your email subscriptions to the right people.
Helps you to build a reliable customer base
If you want to build a reliable online customer base, you will need to send regular email chains to a set target group of audiences whom you want your emails to reach. Yes, this is how you build your online sales—by letting people know about your business.
Email validation is a simple procedure—especially if you want to retarget your audience. You only need to make sure that you are sending emails to existing customers. You cannot make sales by sending emails to non-existing customers.
To make sure you are targeting the right customers, use an email validation tool to validate the emails. Please note this—if you are going back to certain customers, you need to validate their emails too—to know whether they exist or not. Besides, some of your old customers might have changed their email addresses—and verifying these emails is essential if you want your online business to flourish.
Checklist verification
Regardless of the size of your online business, always ensure you have a clean list of all the customers you are in contact with. Besides, you need to validate their authenticity regularly. Besides, if you keep on adding new email addresses to your business, an email validation tool will help you remove invalid emails from your list.
Trimming your list is essential—especially when it comes to dealing with customers who are interested in your online business. This should be a monthly thing—where you validate all emails, both the existing and new emails you add to your list. This should be the basis of your online business—if you want to boost your online sales. Besides, it goes a long way to boost your online sales.
