A picture is worth a thousand words, but a video is worth a thousand pictures. Videos are capable of engaging viewers by grabbing their attention and conveying messages that images and text cannot.
With as much as 19 hours a week spent watching online videos in 2022, we can see the importance videos have in entertaining, educating, informing, and promoting.
Furthermore, videos posted on social media platforms like YouTube, Instagram, TikTok, and Facebook allow creators to engage viewers through reactions and comments, something that was not possible prior to the development of social media.
The best digital marketing channels highly utilize captivating video content to generate traffic and increase sales.
In order to grow one’s presence on social media, it is vital to know how to create killer video content that can grab and sustain viewers’ attention. This includes having the right keyword research, using the right equipment, and having great copywriting.
How to Create a Killer Video Content?
1. Research High Volume Low Competition Keywords
Firstly, if you are creating content for Youtube, you shouldn’t be rushing to create cat videos thinking that they will go viral instantly.
It is important to first decide your niche, it should be something you know you can create continuous and consistent video content with whether it is teaching people about running a business, digital marketing, investment ideas, cooking, fitness tips, or even entertainment videos.
Then, if you are just starting out, there are keyword research tools out there like VidIQ or Keywords Everywhere to find high volume low competition keywords and create your video content based on that. This will ensure that your videos have a higher chance of ranking if your Youtube channel is still very new.
2. Invest in Proper Gear
If you are creating videos just for fun, it is probably alright to hold your iPhone and record both video and sound through. But if you are going to do this full-time or create a marketing video, your audience will definitely appreciate high-quality video resolution and sound.
Minimally, you would need a decent USB or XLR microphone as well as a tripod or gimbal for your phone (if you are taking moving shots). You can look for a USB condenser microphone with a cardioid polar pattern which is great for noise cancellation. Having a USB connection means you do not need to get an audio interface, you can directly plug the mic into your computer.
Don’t underestimate the power of good quality audio as it can make a difference in whether your audience stays throughout the video. Even if you are not creating a video, you can use the microphone for other forms of content creation like podcasting.
However, if you are self-conscious and do not want to want to do your own voiceovers, and if you find it too expensive to outsource this area of work, you can consider using human-like AI voices to create your voiceovers for your videos.
3. Use a Captivating Hook and Qualify the Audience
Since the dawn of social media, people’s attention spans have been shrinking. Video durations are getting shorter, even TikTok recommends that the ideal video length is between 21-34 seconds.
Furthermore, when it comes to video hook, the first 5-8 seconds of a video can be the determining factor whether the viewer stays or leaves. It is important to have a captivating hook and to also qualify the audience.
For example, if your video is about how to lose weight, it would be quite dull to right off the bat talk about your weight loss method. You could instead use a counter-intuitive hook like, ”If you’re trying hard to lose weight, you need to STOP DIETING right now!”
In this example, you are doing two things. Firstly, you are qualifying the audience, that is, in this case, people who are looking to lose weight. And secondly, you are grabbing the viewer’s attention because people would normally associate dieting with weight loss but you are telling them otherwise.
4. Agitate Pain Points
Dan Lok was quoted saying, “Remember, people don’t buy from you because they understand what you sell—they buy from you because they feel understood.”
This is very true when it comes to creating video content. You might not necessarily be promoting any product or service in the video, but you could well be teaching a fitness regime for weight loss or even how to get stop your cat from scratching your furniture, it is important to make your audience feel understood by agitating that pain points.
Agitating pain points can look something like this, “Are you tired of constantly having new furniture ripped apart by your favorite feline?” or “Are you tired of people judging you when you eat? If you have tried everything from Keto to Plato diet, intermittent fasting, and excessive workouts without shedding a pound of belly fat, you’ll want to hear this!”
This way, the viewers feel that the creator of the video has been through the same struggles as them and would want to carry on watching the video.
5. Establish Authority and Use Social Proof
Let’s face it, nobody is going to believe us (unless we have a Nobel Prize) or our claims that our gut health diet, workout regime, or cat training method works unless it is backed by research or social proof.
For example, you could say, “Ingredients in this diet have been proven by studies at the Michigan State University to decrease the production of cortisol which induces stress.” or “Andrew Jackson, a 43-year-old dad from Texas, tried this workout regime for 2 months and has already lost 10 pounds!”
6. Show Them How Life Can Be So Much Better
This is similar to Agitating Pain Points but instead of talking about the bad stuff, it’s now time to talk about the good stuff.
This should be done after you have provided the solution to the problem, you have gone through your workout regime, or shown your cat training method. And you have also shown the results of your solution, for example, how many pounds were lost after how many weeks of workout.
After providing the solution and showing the results, show your audience how life can be so much better after their problems have been solved. Show videos of a cat snuggling up to its owners and telling the viewers how they no longer have to worry about their couch getting destroyed anymore, or how they used to feel ashamed of going to the beach but can now confidently show their body.
7. Use a Clear Call to Action
Ultimately, all videos should have some form of a call to action, otherwise, the video would have been for nothing.
If you are selling a product or service, you should be calling out to your audience to click on a link in the description to learn more about the product.
If you are merely entertaining or educating your audience on perhaps something like What Blockchain Technology is, you should be asking them to subscribe to your channel or hit the ‘Like’ button which helps Youtube’s algorithm to show your video to more people.
Conclusion
Creating great video content requires a lot of time, effort, planning, and proper equipment. Using the tips above will allow you to improve the quality of your video content substantially and help increase your conversation rates, whether it is for sales or more subscribers.
Author Bio: Daniel Thomas
Daniel is a full-time blogger and founder of Basigue.com where he writes articles on Web3, cryptocurrency, NFTs, E-commerce, business, and reviews on products and services. Daniel has experience in dropshipping, creating Shopify online stores, affiliate marketing, SEO, and running digital advertisements like Facebook and Google Ads. In his free time, he loves playing games or watching anime with his wife.
