User engagement is critical to reaching out to more customers. Without consistent user engagement, your business won’t be a SaaS viable business. As a consequence, your business won’t see the expected product-led growth. Thus, it is critical that your target audience engages with your product for as long as possible. In the current times where face-to-face interaction is decreasing, frequent engagement becomes even more important. User engagement has to be customized for different products as it involves users taking meaningful actions in the product that you are advertising.
In the next few years, customer experience will become the key brand differentiator. So, businesses and companies should create a customer engagement strategy. Here are some ways businesses can excite their customers to increase user engagement in this digital age.
First impression
It’s rightly said that the first impression is the last impression. A potential customer visiting your website or app will see your interface for the first time. If the interface isn’t tailored to meet their needs, then you will lose a potential customer. A lot of brands are personalizing the UX/UI designs to enhance the user experience. Another great way to grab the attention of your user is by sharing your digital business card. Tapping this card on a smart device opens your brand’s website or app. So, if your user reaches an aha moment early, you have won a customer.
Gradually showcase product details
Most of the product’s new features and updates aren’t immediately apparent. Moreover, a lot of product features come into use once a substantial part of the product is being used. These deeper benefits shouldn’t be called out immediately. Bad documentation and untimely email notifications won’t work well. This miscommunication will interrupt the user instead of exciting him/her. The user might archive your message and unsubscribe from the communication channel. Thus, product details like export features, third-party integration, shortcuts, etc. should be shared with a user in a timely manner.
Announce improvements
The best time to announce improvements is when the user is using your product. You can use in-app messages or email notifications to share the new updates with your users. Implementing a smart campaign is a good strategy to keep your customer engaged with your product. Another way to increase user engagement is to highlight the new features on your App or website once a product launch is complete. Until the user gets the complete idea of the new unique enhancements that are being done, he/she won’t engage with your product.
Auto-triggered communication
Email communication is one of the best ways of enforcing the support and guidance you are providing for your product. By sending periodic emails you would be building a personal connection with your product user. Some email examples that you can share with your customer are:
- Welcome emails have the highest activation rates and give you a perfect opportunity to introduce your product and brand to the end-user.
- Event-specific emails can be sent to the users based on the updates or new launches that you are doing.
- Feedback surveys can be shared with the users through an email. The users will feel valued and be happy to share their thoughts about the product.
Engage customers during trials
If your product solves a problem that people experience while doing a task, then it is good to engage them during trials. Firstly, you will learn a lot about your product’s performance in real-time during the trials. Secondly, if a potential user enjoys your product in the trial period, then it’s most likely that he/she will end up buying it. You can also connect with some potential customers during the trial phase to ensure that they are able to use the product easily.
Host events
A lot of brands know the importance of bringing users together through events or brandfests. Such experiences generate emotional connections with the brand and the users. Ensure that such events are in-sync with your user’s lifestyle and provide them an opportunity to meet other users and grow personally as well. Organizing such brand events will work in your company’s favor and increase your sales drastically.
Active and engaged users are the foundation of any successful business. These are some of the ways by which business leaders can engage and excite users. Thus, your primary focus should be your customers so that you can develop innovative approaches for customer engagement.
