Facebook has continued to be a great marketing channel thanks to its reach and the many options. However, it’s not like you should always do the same type of marketing on Facebook because both users and brands are constantly changing.
For effective marketing, you need to stay on top of Facebook trends. Prepare yourself for the creative analysis of Facebook ads that will arrive in 2022.
1. Video is on the rise
Videos capture user attention in a way that text and photos simply cannot. Users spend almost half of their time on Facebook watching the video, ranging from simple slideshows to classic commercials. By combining effective targeting and a call-to-action, this wide-reaching format yields a considerable return on investment, and no modern marketing strategy can ignore it.
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Furthermore, Facebook now sets every video in a feed as soundless by default, so captions will be needed to accompany the images to get your message across. Details like these set professionals apart from amateurs on the platform, so you should adjust your video strategy appropriately.
2. Mobile advertising is crucial
Since mobile platforms have long held an edge over desktop and tablet use, advertisers should pay particular attention to tailoring their efforts to meet the special needs of mobile users. The majority of Facebook users use their mobile devices to access the platform. Advertisers, who typically work on desktops, must ensure their ads are designed and conceived with a mobile audience in mind.
Media formatting is the most common mobile ad pitfall. A desktop-optimized image might look distorted on a mobile device, which isn’t suitable for any company. It will ensure a greater return on investment for your efforts if you give mobile ads the exact specs they require.
3. Consistent social media content leads to success
Instagram and Facebook have long since adopted 24-hour stories, which originated on Snapchat. There are 300 million users of Facebook stories every day, and the potential for converting this attention into profit is quite appealing.
As a way to engage users, Facebook ads can use stories. You can use stories as ad copy or link directly to a popular topic. Facebook users will then be redirected to your website, resulting in conversion if all goes well. In 2022, it is expected to be an effective strategy used by businesses.
4. Facebook ads will become increasingly expensive
Facebook is a costly game to play for advertisers these days, with more than a billion users and almost endless possibilities. Cost per click (CPC) ranges widely, but the average is roughly $1.72.
How much funding can be put behind a business determines how visible it is. It’s easier to stomach this barrier when you have a healthy advertising budget and a good conversion rate. If you are a start-up or a small business without any cash reserves, you will need to find other forms of advertising to maximize your return. Don’t expect the cost of playing in Facebook’s world to go down any time soon when you’re making your yearly marketing budget.
5. Customized ads are the new norm
A business that incorporates some form of personalization into its advertising will see a much greater return on investment. 80% of customers say that tailoring marketing efforts to their needs increase their purchasing likelihood.
Rather than just putting the prospect’s name in the header, an array of products and services that match a customer’s profile is required. The key is to estimate and anticipate a customer’s needs and make it as easy as possible for them to convert.
