Introduction
Websites are online shops for all kinds of organizations across the globe. It’s one of the major sources of communication and branding. Hence they need to make sure that the website is user-friendly and eye-catching. Though we have a number of CMS’s available in the market to create beautiful looking websites, that’s just not enough! There are a number of things to consider while designing a website. First of all, you cannot create a website that does not have space to grow, by the growth I mean to say is that a website must be customizable enough to change its design as per the user and the business needs. Apart from this the content, SEO, easy navigation, loading speed, the look and feel, etc play a major role in designing a good website. Therefore, both web designers and web developers should collaborate to create an attractive, user-friendly, and seamlessly functioning website. In order to make this process simple let’s discuss the five most important things to consider while designing a website.
Customizable and Clean website design
However good design currently your website has, it still requires some space for adding that extra text image, banner, video, infographic, CTA’s, forms, etc. The objective is not to reformat your website design from foot to toe. Instead, the aim is to allow some customization in order to align the webpage design with the dynamic content and marketing strategy. The other most important aspect in designing a website is that it should look clean and appealing. The idea is that the users should get your message instantly so that they remain focused and draw a clear picture of the services provided. A clear design is clear and easy to understand. It is a tendency among the users to associate the website design with the brand reputation hence a clean and user-friendly design is a must.
Difficult and distractive navigation might lead the user to leave and never come back. Hence easy navigation must be the foremost point on the checklist for good website designing. In order to gauge the simplicity of the website navigation, you must run an in-depth site review as if you were a new customer. You can even check which navigation paths make sense and which not to discard the unwanted ones. You can even release several versions of your website and see which one users find the best. These are some of the tips for improving the navigation of your website.
Responsiveness
In order to broaden your customer base, make sure that they are able to use your website on any device available to the customer like laptops, mobile phones, and tabs. But this is possible only if your website is responsive. A responsive website is one that does not crashes (fails to work) in other than the desktop view devices like mobile phones and tabs. It’s been observed that when we view the website on mobile phones the images or the menus etc appear distorted also the loading and navigation speed gets decreased. These problems also occur when the websites are not responsive. Hence responsiveness pf the websites must not be overshadowed.
SEO friendly
Driving traffic to the websites and increasing its search ranking is imperative for your brand’s survival. In order to achieve this, your website should be SEO friendly. Choosing the right keywords, enabling the sitemaps, providing relevant and unique content are some of the fundamental practices for building an SEO friendly website.
Highly compatible with multiple browsers
With the advancement in technology, the number of browsers is increasing, and hence maintaining the device browser compatibility for your website is so frustrating! To be clear while designing your website you need to make a point that the website runs on all the browsers, devices, and os. In order to achieve the cross-compatibility with all the browsers, you need to perform the cross-browser testing of your website. This is a common practice in web application testing and mobile application testing. For cross-browser testing, you can use application testing tools and platforms.
Conclusion
Today, websites have a great potential to increase your brand reputation and acquire more customers. The website appearance is the first impression. Hence good website design has and will always play a vital role in developing high-performance web applications. Besides this seamless functioning, SEO friendly, simple navigation, cross compatibility, etc come into play building a sustainable website in the market. A healthy collaboration between the various teams can make the journey simple and easy. All these points when implemented for designing the website can help you establish a strong presence for your brand.
