Most people like simple processes that don’t take much time. Patience is lacking in a society that prefers to consume shorter, punchier content. It’s no surprise that this demand for convenience and simplicity would carry over to the financial sector. Both businesses and consumers want valuable products and services delivered with ease.
As a web developer in fintech, you have the opportunity to provide clients with user-friendly websites and applications. Financial technology (fintech) has reformed the banking industry, providing a gateway for businesses to expand their financial services. But as the fintech sector gains momentum, more attention is needed to improve the user experience (UX) as companies build brand value. Here are five simple things you should do when building websites for fintech companies.
Keep Functions Simple
One of the main challenges for fintech companies is a lack of transparency. Consumers want clarity at all times, but it’s more important when finances are involved. You can help provide solutions by building web products that are simple to use and easy to understand. Brand value is essential in both business-to-business and business-to-consumer sales. Any hard stops that end users come across on a website will affect their view of the brand that the site represents.
With so many options to choose from in web building and design, it’s possible to get too creative and overwhelm users. Your goal should be to build the site with your client’s customer avatar in mind. Focusing on the site’s functionality will deliver better results for your client than an aesthetically pleasing website. If the website is not user-friendly, users will abandon it and miss the call to action.
People are consciously looking for a reason not to close a deal or follow through with a transaction. The higher the cost, the more reluctant the consumer will be due to fear and doubt. Businesses and consumers spend more time researching before making large purchases. The functionality of a website during the buying process can make or break the sale.
Take Advantage of White Space
Some financial products and services are hard to understand without the addition of technology and digital marketing. The complexity of banking-as-a-business and software-as-a-service processes are tough to explain. But in the interest of transparency, a lot of information is needed for companies to explain fintech systems. The end user should not be overwhelmed by information on a website.
There is a way to present valuable information in a format that is easy to consume in small chunks. You can encourage good readability by utilizing white space. Spacing out the information on a page allows readers to pace themselves as they read and consume content. A crowded web page can also affect its functionality, as users are unable to locate relevant links that guide them through the site.
Ensure Pages Load Quickly
You only have a few seconds to grab the user’s attention and keep them on the web page. Once you have their initial interest, you could lose it if there’s too much lag time when clicking through the site. Building a good website with eye-catching graphics and great content is one thing, but making it load quickly is another. One of the worst things you can do as a developer is spending time crafting this great website, only to find that pages are slow to load.
Issues with JavaScript, graphics, or widgets can lead to problems with speed. For websites in the fintech industry, it can be more challenging to build for companies that provide banking-as-a-service. You can learn techniques to optimize web pages for speed by networking or attending a distributed defi conference.
Collaborate With an Experienced Copywriter
Graphics, white space, and intriguing design may grab the user’s attention, but good content will keep them on the site. Good content, or copy, connects potential customers to solutions. Good copy also converts them to loyal and satisfied customers who frequent their website.
If you’re not a writer, you can collaborate with one who’s experienced in the fintech niche. A good website has an appropriate design, simple functionality, and intriguing content. All of this affects the user experience, so you can also benefit from working with a UX copywriter.
Final Thoughts
A business’s website is an essential part of its digital marketing strategy. As a developer, your skills and expertise are in high demand. The fintech industry is growing fast as more businesses tap into digital banking services. More web developers are needed to build websites and applications that are user-friendly.
Some ways you can improve the user experience include ensuring smooth functionality, taking advantage of white space, and optimizing web pages for speed. You can also work with an experienced UX copywriter to include quality content on the site. By building the right website, you can help tech companies stand out among their competitors.
