The social media business is a tricky game. Creating content and increasing followers is no easy task. A lot of online media personalities and figures struggle to expand their following and increase their followers. As a result, they might be put off from social media influencing and quit altogether. But social media influencing requires patience and virtue. After all, you are working on reaching a wide-reaching audience and network in a speedy amount of time. A type of influence likes of which you only find on mass text apps. This is why you should not be put off by early struggles of social media influencing, rather instead, find a way to circumvent those struggles, go through them, and grow your following regardless. It doesn’t require a degree in economics for you to do just that. All it requires is you adopt a few life hacks to get the ball rolling. Here are the 4 simple life hacks to increase your social media followers.
4- Fine Tune Your Niche
You might not believe it, but it’s not easy to throw a line into the sea and expect to always grab a fish! Think about it for a second. How big is the ocean? And how small is your fishing line? That’s why to guarantee a catch, you’ll have to find a spot of water, where you know there will be a lot of fish there. The point being, if you are a social media influencer, you can expect that being online posting about whichever topic will be enough to capture the attention of a large group of audience. You need to fine-tune your topic or niche, and specify a certain topic to post about. For example, you can be a lifestyle blogger, but what type of lifestyle blogger are you? Do you post about fitness and health? Or about design and art? Maybe you post about self-love and peace of mind? Each of these areas of blogging differs from one another, and each has its separate following and target audience. Fine-tune your niche so that you can specify a target audience to hone in on.
3- Make Your Posts Fun
Social media in essence is a leisure app and a fun activity. People go on social media to be entertained. Although recently it has gained popularity amongst businesses as a tool to promote their product, but even then, businesses utilize social media in a fun and casual way, rather than adopting a professional, stern approach. That’s why if you are a social media influencer try to make your posts fun and engaging. Don’t settle for just posting information and text on there. Add an aesthetic appeal to your posts. Create entertaining videos, informative infographics, catchy captions, and witty texts. You want to entertain your audience while also providing them a service or knowledge. Find the right combination of all these things and you’ll be attracting new and more followers in no time.
2- Interact With Your Followers
A mistake by a lot of social media influencers and online businesses is that they don’t pay enough attention to their followers. Instead, they treat social media as a one-way channel, where the interaction, attention, and engagement are never reciprocal. If you want to succeed on social media then you have to gain the approval of your followers, and not just their follow. In order to do that, you have to engage and interact with them on a regular basis. Reply to their replies on your social media posts. Share their reactions and responses. Respond back to their direct messages and inquiries. Doing all these things and more will help build a rapport with your audience and help normalize the relationship between you and them.
1- Stick to What’s Relevant
Every industry, every niche, has a most talked about topic or subject that dominates that particular niche at that particular time. For example, in sports during the summer, championships and playoffs dominate the narrative of that particular industry. Nothing else matters except who is competing in the playoffs, and who has the best odds of winning the championship. And so, as a social media influencer or blogger, your focus should be on remaining relevant. If you can, and even better, try to anticipate what’s relevant, and blog about it beforehand. For example -sticking to the sports topic- a good way to anticipate the trending topics of the playoffs, is to post about them one or two months prior. You can make a prediction on who might win, who might not make it, who has the best odds, and who has the worst. This will show your audience that you are informed, and will help you beat the competition to the punch in terms of being relevant.
