4 Illustration categories and how you could market them

Illustration today can be found everywhere, from books to magazines and articles and advertisements. It is safe to assume that illustrations can be categorized into different types that are used for different purposes and through different means. Here are a few examples;

4 Types of illustrations

Editorial illustrations:

These type of illustrations often accompany articles published within magazines and newspapers. The assignments can be desired and that’s due to the low rates and the freedom they come along with for the artists. The illustrations are highly important to be noticed especially when they are being distributed on a larger scale; therefore require to be made in a unique manner. This is a handy way to exhibit an illustrator’s work.

Advertisement illustrations:

This is a very wide category since it includes prints, packages and other forms of media that can aid at helping the product in being sold. This category is often referred to as the nuts and bolts area for the artists and can be considered as one of the top illustration styles due to its high demand and requirements. Budgets are usually high in this category but in contrast to that, it offers a small space to be creative and that is to meet the requirements of the illustration. These type of illustrations are often given by the agencies to the illustrators.

Children’s books illustrations:

This part of the illustration is one of the top fields an illustrator can opt for. Book illustrators are hired to create images and art based on the story that has been written by the author. Illustrations are sought after to create a spark within the book, especially if it’s for young readers; since they cannot read for themselves and rely on imagery to understand the story. Royalties that are given for the book are shared between the illustrator and the author since it was a mutual effort in shaping the book.

You may also read: The benefits of illustration in books – improving reading skill

Internet illustrations:

Internet illustrations refers to the phenomenon where illustrations are made to be displayed on social media platforms. The industry has been slow in the race, however it has reached a point where it uses illustrations for its own benefits. Due to the illustrations, the hue of the platform changes completely. And those who assist in this are adept with digital marketing along with digital art.

Ways to market illustrations

Having an illustration along with you won’t help you build yourself a career, not till you market it and get known within the field and for that you can follow certain tips and steps to make your dream come true.

Marketing on websites:

Having a website specifically for your illustrations is going to help you gain more clients over a short period of time. Thankfully, creating a website is no rocket science and you can always opt for it as one of your most basic marketing strategies to present your illustrations on a wider scale. But keep in mind to not create the website too flashy and overly designed as that might repel your clients instead of bringing them in. Your main goal should be to showcase your work and portfolio for your viewers to evaluate you as an illustrator and to improve that you can present your best works on the site.

Marketing on social media:

This is one of the best methods to choose, since half of the world is already on social media. This will allow you to address a larger chunk from the population effectively. Social media is very useful when it comes to raising awareness, it has one of the loudest voices and far reaching approaches. Although it can get competitive on there but once you have set a solid footing there you will be able to go all the way to the end.

Marketing through other artist representatives:

Having an art representative is one of most successful methods to represent illustration works. Since they have more connections and a higher number of personal relations, they will be able to spread the word around. This will probably be the only time where you’ll actually prefer to have word spread about you around a group of people.

You have a wide range of options to choose from even within illustration. You can pick whatever category suits and connects with you for as long as you know how to market your work. It is impossible to excel without a marketing strategy in 21^st century, so make sure you have one.