Link building is one of the important ranking factors for boosting an effective search engine optimization strategy. Done wrong, it could have far-reaching consequences on a website’s search engine ranking. Link building determines how a search engine lists a site on its first search results page. It’s important to note that the quality of links that lead back to your web page determines how high your website ranks on notable search engines like Google, Yahoo, and Bing. Continue reading to discover some of the best link building strategies.
Infographics remain evergreen and are regarded as one of the best link building strategies for effective SEO. Moreso, infographics are a critical factor for boosting your link building strategy. Marketers leverage infographics to attract organic traffic to their site and earn quality links. Studies show that a piece of content with infographics earns dozens of links. This makes infographics a viable link building strategy. So you know, you can earn an editorial link by creating compelling content.
Link reclamation is a link building tactic that many marketers ignore. You can reclaim a broken page and a broken link that doesn’t link to your web page. Before now, content marketers had to redirect their audience to another active and relevant web page while they fixed the dead link.
Today, you can go right ahead and fix the broken page to reclaim your backlinks. Furthermore, learn to monitor your brand and social media mentions. When you post infographics that contain an attribute code, the objective is to get other marketers to embed the code on their web pages and link straight back to you.
With that in mind, find out how many people use your attribute code and link back to you. For instance, anybody using your infographics is expected to credit your website or blog. If they don’t do that, you can reclaim your link using a keyword explorer tool. Beyond infographics, find out who is mentioning your web page URL. You can reclaim the link if the individual does not drive backlinks to your web page.
Broken Link Strategy
Many B2C content marketers experience difficulty in creating quality content for their target audience. If you have limited time for creating high-quality content, adopting the broken link tactic seems like the best way to go. Broken link building involves finding a web page with a dead link—a link that doesn’t work again—and replacing it with relevant links from your website. Take, for example, finding dead links on web content and replacing them with relevant and authoritative links from valuable content.
Always keep an eye out for similar content that ranks higher than your own content. Find out how your competitors build links and apply the same strategy to your content creation processes. Spying on the competition provides actionable insights into the keywords responsible for its high search rank.
Additionally, conduct a competitive analysis to find out where their best backlinks originate from. This information will help you focus your efforts on websites that yield the best result. There’s nothing wrong with replicating your competitor’s best backlinks. Get quality backlinks with high domain authority from sites that search engines view as an authority in that field.
Link Building Roundup
A significant proportion of content marketers tend to be selfish with their content by linking to their internal web pages. The best way to get the best backlinks is to link out to other relevant and useful content from other websites. A link roundup is undoubtedly one of the most effective link building strategies. First, you have to create a comprehensive list of relevant web content from other web pages.
Make sure you focus your attention on your current link profile and website traffic. When creating roundup content, link to a blog post from a trusted website. The bottom line is that linking out to a guest blog influences the marketer to honor the principle of reciprocity.