Videos and animations used to be a great source of entertainment, back in the old days. It be either kids or the adults, everybody used to love the cartoons and animated movies. However, now the uses of videos and animations have completely emerged as the new ways of marketing in the digital world. Therefore, now, the videos and animations have a completely different role in the digital world as compared to the one it used to have in the past.
The world of digital technology is ever growing. However, the constant growth of the technology has also boosted the growth in the digital world. Marketers are usually striving very hard to find new ways to market the products and the business and in 2020 the way they chose to market their products is the video and animation.
Many businesses are now heading to the various video animation company and experts to get their animated videos created for their marketing campaigns. However, every business is keen to use different and unique kind of videos and animations for their marketing to make their content stand out.
For those, who are still unaware of the current animation uses and trends for marketing, here is a list of top 5 uses and trends of animations in 2020:
Uses Of Animations In 2020
- For educational videos
It can help you to explain complex theories in easy way with various examples and demos.
- For entertainment
Videos and animated movies are a great source of entertainment.
- For advertisement
Advertisement through animations tends to create a better and greater impact on the audience and people perceive the business idea in a better way.
- For marketing
Animated videos for marketing are said to grab more attention as compared to other marketing methods.
- For creative arts
Animations are all about art, where these animations are used for entertainment, they are also used to express art.
- For gaming
Games totally rely on animations and visual effects, without the use of animations games are impossible to be created.
- For stimulation’s
These are a very important part for human training in many fields. People widely use animations for creating simulations for various human trainings, especially for air force, military, medical simulations, and airplanes simulations.
- For scientific visualization
Scientific theories, like from physics and chemistry or the theories about the world or universe are very complex to explain without any visualization. Therefore, the use of animations can help you demonstrate the scientific laws and theories
- For explanatory purposes
Explanatory videos are widely used for public awareness programs, which are used to explain complex information to the audience with simple demonstrations.
Top 5 Trend Of Animations In 2020
Animations are widely used today for many purposes and by many people all around the globe. Moreover, with the technological advancements the animation creation process has become very easy over the time. People can now use various software and online tools to create eye-catching animations.
However, with the passage of time, things change and so does the trends. Similarly, the method of the usage of animations has also improvised and emerged overtime.
Considering the need of the newbies to know about the current trends of animations, here are the top 5 animation trends that businesses are widely following in 2020:
- Use of non-defined borders
The use of border has been an everlasting trend. However, now the objects and visuals used in animation are often visualized without borders. That the animators express as non-defined borders. To differentiate or recognize this effect, the object with non-defined border, often look like circles or tubes in the visuals.
- Anti-gravity and floating
In this type of visual the objects displayed in the animations does not have a ground or base and are shown to be floating amidst of the screen. 3D models and objects are used to create this visual effect. This effect is very influential and is said to grab the viewer’s attention very effectively.
- Bold and vivid colors
- Metallic effects
- Maxi typography