In these times, it seems like everyone is doing the same thing, offering the same services, which is why many businesses do their marketing through various means. It is the right attitude, as the market is competitive. However, this is why Google AdWords should be a part of your marketing channels, the most important.
Many people buy new products and stuff because of what they see on Google, so underestimating Google’s importance to your business is bad business. Giving the management of your Google ads campaign to some team or employee at your company, as a side job, won’t quite cut it.
Is an AdWords Consultant Worth the Investment?
Yes, and yes. Investing in a competent AdWords consultant is worth your money, time, and effort. Some of the things you stand to gain by investing in an expert are
- Improved Google ranking
- Avoid wasting revenue on wrong leads
- Acquiring qualified leads
- Helping you focus on nurturing quality leads
- Make sure your competitors don’t steal your customers from right under your nose
To get these results, however, you need to find competent AdWords consultants dedicated to growing your business. When you find some that you think can fulfill that role, send an overview of your business, budget, goals, target audience, and how you want your campaign to go; you can make all of this into a single document.
Following this, you can have a one-on-one meeting with each one of them and then proceed to decide. Their qualifications, your thoughts after interacting with them, and some other factors should influence your decision.
It may seem like a rigorous process, but it is well worth it. You should also be able to trust your agency and know that they can deliver optimized leads.
Working together with Your AdWords Management Company
The hiring process is complete, and everybody needs to get to work. You need to work with your agency to make detailed plans, strategize and designate duties.
One step at a time. One product at a time. It is advisable to start the campaign for just one product first, go all out, have a strong call to action. It could be a free trial, percentage discount, or anything you decide. Once that is settled, and you see it running smoothly, you can include your entire portfolio.
Trust the process. You may not get leads as soon as the campaign starts, but trust that you did a good job recruiting the Google AdWords services and know that the results aren’t always immediate.
The initial stage of the campaign will be very busy, from building landing pages to finding apt keywords. You shouldn’t expect everything to work; it is all a part of the process. However, when the campaigns are up and running, you will start to see what your ads consultant is made of.
You need to establish a good line of communication with your ads consultant to discuss the outcome of the lead and optimize them to get conversions.
If you’re not getting conversions, some factors may be responsible for that; maybe you need to try a new keyword, make some tweaks, or change your content. You have to keep trying different things till you find your footing.