Nowadays, people spend more and more time on mobile terminals, which has become the driving force for business owners to develop mobile apps. However, some business owners have some concerns, is it worthwhile to develop a mobile app and can it be profitable? If you think that only large companies need to develop mobile apps, you are completely wrong. Today, all companies have realized the fact that an effective mobile strategy involves more than just a mobile website.

Why does my company need an app?

There are many reasons why your business may need a mobile application. One of the most useful is to improve productivity with an app. Thanks to the high penetration of smartphones within the population, the mobile channel becomes one of the best tools to publicize and market the products and services of any company. A mobile app allows you to be in the pocket of your customers at all times. Therefore, a mobile app is a great opportunity to establish a closer relationship with them while promoting products and services.

Following are a few benefits of a mobile application:

Always present your business to customers

Smart phones are becoming more and more popular, and people are beginning to rely on mobile phones. Statistics show that people spend an average of four to five hours a day on their mobile phones. Due to the convenience of smart phones and the popularization of 4G networks, users will spend more and more time on application and install them. Therefore, by developing a mobile application for your business, you can present your business to more customers.

Create marketing channels

Application has various purposes, one of which is to provide users with general information such as products, functions, and prices. One of the most important benefits of having an application is that you can provide various information to users through the application. Through news push notifications, you can establish contact with customers and let them know about your products and services easily.

Provide value to customers

Through mobile app, you can provide customers with value, provide product value, service value, personnel value, image value, etc., so that customers can recognize and trust your business. Once recognized and trusted by customers, customers will often patronize and consume, will not care too much about product prices, provide you with suggestions, and even recommend your company to others.

Build brand awareness

An application helps build brand and visibility. An app is like a blank billboard. You can develop various functions on the app and provide customers with various information, so that customers can understand your brand through the app. If many users participate in the use of your mobile app, it will help you build a reputation. But how can you make your app have many users? This requires you to spend more manpower and material resources on APP marketing.

Increase customer engagement

Whether you want to make an app like Uber or want to  create app like Amazon, or no matter what type of business you are, your customers need a way to find you and understand you. Make good use of the message push function of your application will help you establish communication with customers. Therefore, it is very necessary for companies to have their own mobile apps.

One person can handle all aspects of the application.

What is the main advantage of apps over other forms of self-employment? By limiting the size of the user base, it is easier for one person to handle things like marketing, development, and customer service, often assisted by a few freelancers. Keep in mind that this is a market that is in full growth, in fact the application developer is among the most demanded digital profiles in the coming years. A freelancer specialized in this field will be able to design your applications and carry out the necessary tests and corrections to make them work properly. Then you can be the one who handles all aspects related to the management and monitoring of the application.

Companies often require program developers to quickly bring applications to the market, and developers continue to update or use some outsourced or external frameworks during the development of mobile applications. This can indeed increase the speed of development, but it also means that developers may unknowingly introduce some security risks, especially when using third-party components, the problem is even more serious.

The pace of evolution of mobile devices and applications in enterprises will greatly change the way enterprises think about security. Enterprises need to establish trust and security in an environment composed of apps, and users that are increasingly difficult to control. In this process to effectively control risks, it is necessary to truly understand the way people work on mobile devices and how they interact with mobile devices and applications.