1) Google Ads – Ad Tech
Google’s search and video ads are the ideal approaches to driving qualified traffic to your website. In addition to targeting people who have previously shown an interest in what you offer, you can also use them to generate leads through remarketing, email marketing, and conversion optimization.
2) Unbounce – Landing Page Builder
Creating targeted ads for prospects only to send them to generic, soulless landing pages is not effective, as you’re most likely to lose trust and sales. Unbounce helps you create custom landing pages for more visitors to your website and are the fastest way to convert them into customers. With the help of A/B testing, you can experiment with messaging, design, forms, and much more to learn how to convert visitors efficiently. With no coding needed, you can create and publish landing pages in minutes.
3) Sprout Social – Social Media Management
Social media marketing has never been easier. Sprout Social allows you to manage your entire social media marketing strategy from one platform. It can help you reach and engage with hundreds of thousands of customers and prospects. This is aimed at optimizing your social media strategy and creating strong connections with your audience.
4) HubSpot – Marketing Automation
There are all types of options offered through this platform including advertising, blogging, SEO, email, social media, CTA’s and more. This is a great option for small businesses, that may not have the financial resources to invest in the most advanced software solutions.
With the help of tools like GetEmail.io you can get emails and reach out to potential customers and your target audience. There is simply no better way to connect than by having your prospective customers consume your content and send you their email, allowing you to make the most of that engagement.
5) WordPress – CMS
The WordPress platform makes it simple to build websites, from blogs to full-blown websites, thanks to the variety of available themes. The best part, WordPress makes building a website accessible to all, even to those who don’t consider themselves to be tech-savvy or developers in any way.
6) Ahrefs – SEO
Ahrefs provides websites and businesses with SEO tools that allow them to track their competitors in-depth, grow their search traffic, and monitor their niche. Ahrefs helps you determine what keywords and topics to target, how many links to build, and how you can rank for those keywords.
7) Zoom- Webinars
Zoom is best known as a conference call and one-on-one meeting tool, but it also makes a fantastic tool for hosting webinars that will boost your website’s traffic. Zoom’s video quality is unmatched, and the integration with your CRM is a great benefit.
8) Optimizely – Conversion Rate Optimization
With Optimizely, you can run multivariate, multi-page, or A/B tests to create versions of your site that customers will respond to. Not only is it easy to use but also the fact that this tool requires no coding; all changes are made with a visual editor rather than coding, which is ideal for those without full-time development staff at disposal.