Did you know that digital signs can capture 8/10 customers who pass by? That means your business could potentially lose a lot of business with traditional signage. Digital signage can be a powerful tool for retailers to communicate with potential customers and increase brand awareness and drive sales. When done well, these displays engage customers with eye-catching advertisements and in-store special offers to get them through the door.
Digital signage Sydney attracts 400% more views than static ones. And despite their popularity, only 40% of businesses say they currently use digital signage. If you’re still unsure about investing, here are six ingenious upsides of using digital signs for your business.
Digital Signage Engages Shoppers Without Employee Interaction
Digital signage is an excellent tool for engaging customers and creating brand awareness — but the element of being able to connect directly with shoppers is what truly makes it unique. Digital screens make it easy to share real-time messages about events, store promotions, and time-sensitive deals. And when paired with an intuitive shopping app, brands can take customer support one step further. They can make it easy for shoppers to ask questions and solve problems.
Engage shoppers and present them with information about products, sales, or events. For those on the floor, digital signage provides a way to interact with shoppers without physically being at their side. Brands that provide a better shopping experience — more than just low prices — see remarkable revenue growth. Using interactive displays and digital signs to educate customers about brand products will lead to increased sales in the long term.
Eliminates the Cost of Printing and Distributing Paper Advertisements
Digital signs are a cost-effective marketing method for companies of all sizes. They eliminate the need to print multiple copies of a single paper advertisement and distribute them — businesses can reduce their distribution costs by a significant amount while also increasing their consumer reach. Digital signage is an excellent tool for multi-location businesses, as it enables them to deliver relevant information based on location. All of this allows businesses to increase marketing ROI by reaching a wider audience.
Digital Signage Is a Great Way to Streamline Customer Service
Digital signage is great for streamlining customer service. By enabling businesses to share knowledge and helpful info with customers in real-time, digital signage frees up time spent fielding questions and helps brands establish a lasting relationship with buyers while handling basic tech problems. Look at it like your company’s customer service hub. It integrates live chat, automated responses, and other engaging features to boost customer satisfaction — thus improving your brand perception.
Digital Signage Is Easy to Update and Change on the Fly
You don’t need a team of coders to update an in-store digital signage solution. You can easily update the software that powers each display, changing out images or even making minor tweaks to content. You’ll also be able to centrally control and manage the designs across all displays at your location, no matter how many presentations you have or where company owners place them within the store.
Digital signage may be a simple marketing tool, but that doesn’t mean you don’t have to put some effort into it. The best digital signage software allows for easy updates so that you can add or change information at any time. Some systems even allow for remote updates through a smartphone app or web interface so that you can change all the content right from your device.
Digital Touchscreens Are Interactive and Display More Data
Digital touchscreens are all the rage. Not only can they display information, but they also allow you to feel it. This technology redefines interaction design and grants businesses a whole new way of displaying information — from the simple and visually appealing to the advanced and tactile. They feature three times as many pixels and can display more colors, making them easier to read and giving users a better experience when interacting with them.
Digital touchscreens offer a wealth of benefits to many different industries. For example, companies can use them to display phenomenal amounts of data with ease, which is difficult for analog displays. For businesses seeking to present data about their products or services or just looking to improve customer service and increase engagement, the digital touchscreen is an excellent choice.
Touch Screens Give 24/7 Exposure to Your Audience
Imagine having a billboard that never fades or changes. That can reach over audiences in the air, the sea, and even the earth. Digital touchscreens are just that — they provide exposure for your brand 24/7, 365 days a year. Since they’re used everywhere, from museums to airports, you’ll always be able to find an audience. Some brands even use digital billboards to track their target audiences and optimize their next marketing campaign.