If you are new in the business market or you are someone looking to attract more customers to your business, then one key thing to have is your website and your own identity. This world is fast developing and everything is available online. If you do not have an online business platform, you might face some loss in terms of customers. Customers are more prone to searching online for resources before searching manually.
One of the key benefits of having a website for your startup or small business is that it enables the option of people getting in touch with your business after viewing your service offers online. This not only makes it easy on the customer but also helps you save time you might have wasted explaining your terms & services to potential customers. Having an effective site can generate sales and profit, your business might not have made otherwise.
If you feel confused about how to build your website then hire a custom website development service to do the job for you. Did you know that 38% of website users will leave a website if it isn’t pleasing to their eyes and 39% will exit your website if it is too slow to load.
Moreover, having an identity is crucial for a business and what makes a business unique is its custom logo which helps identify the business. If you feel confused about logos then you can also get a custom logo designing service.
Let us tell you reasons you should get a custom website development service and a custom logo designing service!
- Helps you stand out:
It is not like you cannot build a website yourself. You can, through certain website building platforms and WordPress. However, the downside of this is that you get limited options of presets and themes to choose from.
A custom website development service might be something you need to pay for but this gives the flexibility of creating individuality in your website. Picking your own themes, presets, web design, and format. You are not limited to certain aspects and this automatically sets you apart from your competitors. A creative, attractive website will help you get more sales because it will attract more customers.
Having your own website is only half the work, if you don’t build your own brand identity then you won’t have a name. Logos are equally important in big companies like coca-cola and Pepsi. The two have very similar products but what sets them apart are their logos! People can identify which beverage belongs to which company just by looking at the logos. To have a business, you need a logo that sets you apart from your competitors!
- Making your website fast to access:
Like we mentioned before, 39 percent of users will exit the website if it takes too much time to load. This means losing potential customers. With a web development service, you can dodge this loss. The advantage of custom building your website is that it allows you to avoid not needed bloatware and functionality. Also, with this service you will be building each function of your site, allowing you flexible optimization with functionality and design. This helps reduce loading time.
Not only is the web developer developing your website but they also keep a regular check on your website pages to eliminate any bugs that may cause trouble loading your website. If a website is easy to navigate, it will have a promising turnover of traffic.
- Logos grab attention:
It is a well-known fact that humans in general have a short attention span nowadays. If your business and website don’t have an attractive, eye-catching logo then you will not be able to attract traffic to your business. You need a logo that speaks for your company and sells itself, it needs to be unique. For this, you need to hire a custom logo designing service. You have only a few seconds to sell your brand and your logo should be engaging enough to do that.
- Secure your website:
It is no surprise that this is a crucial need for a business. It is one of the most talked-about problems when it comes to building your websites. You need tight security to avoid any inconvenience like getting hacked or viruses. If you use a website making tool or platform, it does not offer you protection from these cyber attacks. It makes you more prone to them! If you use a web development service then they will help secure your website in two simple steps:
- They develop with SSL in mind: Google emphasizes the importance of a website operating under SSL for lesser attacks. A professional will build an SSL friendly website from the core.
- Source code will be proprietary: This helps eliminate any left behind the risk of a breach. The professionals will use programming languages like python but the coding will remain private.
- Good first impression:
A logo will have your company’s name, a symbol, and your catch-phrase under the name. All of this may seem simple but it can sell or not sell your product. If your logo is strong and shows confidence, then the consumers will automatically trust your brand. It gives the impression that the company knows what they are doing and they are professional. Logo making tools will not give your logo the edge that it requires to impress people and will be too similar to logos of other companies. So, it is key to hire a logo designing service that can custom make your logo to represent your company in the best way.
All of the reasons above are enough reasons to hire these services for your business. You will have higher sales; you will appear customer-friendly, and more approachable. These two simple yet crucial steps are just as important for a company as any other investment. If you want to have a name among the crowd, you need to have an online presence. We hope this article helped you decide whether these services are worth it or not!